The main inspiration for the exclusive fashion show the Texbrasil Program, created by ABIT in partnership with Apex-Brasil, prepared for September 7, at 4pm, during the Mode City Fair in Paris, France, is a self-reference, paying tribute to Brazil and its culture.
With styling by the team of creator Tereza Santos, the presentation will have Brazilian references from the casting choice – with models selected to portray Brazil's racial and cultural plurality – to the soundtrack – with the music selection of some of the most important names in Brazilian music, like Jorge Ben Jor and Tim Maia.
Brazilianness will be in every detail. “The accessories will all be of Brazilian stones mixed with seeds, vegetal leather, sandals with natural bone heels, colors and various prints.
The casting will have models with Brazilian style and attitude, swing and rhythm. And the video that will serve as a backdrop for the catwalk will have images of activity on Copacabana,” reported Uiara Andrade, a member of Tereza Santos' team.
The brands that will participate at Mode City through the Texbrasil program are: Anika Brasil, Bia Brazil, C.Coser, Cactus Brasil, CCM, Chica Brasil, Costa Bonita, DelRio, Feriado Nacional, Lenny, Marajoara, Marcela Maciel, Mina D'água, Poko Pano, Salinas, Sapeka, Sensualle, Sol e Energia, Sol e Ondas, Sweet Cacau and Via Tentação. The event will have the support of Mary Design, Paula Bahia, Santa Constança, Plaz and Karsten.
Brazilian Textile and Apparel Industry Association
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