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Alison Sweeney auctions off Celebrity Jeans in Times Square
Aug '08
Alison Sweeney, "The Biggest Loser" host and 15-year "Days of our Lives" actress, kicks off the High Profile Pair in the Square auction of jeans worn and donated by celebrities.

The auction, which benefits the Clothes Off Our Back Foundation, begins at 10:00 a.m. EDT on Military Island at the intersection of Broadway and 7th Avenue at 44th Street.

In celebration, Times Square will be decorated with hundreds of jeans and shirts hanging like laundry from clotheslines above the streets.

Foundation. With more than 50 pair of celebrity jeans available for auction online, some include Ryan Seacrest, Miley Cyrus, Nick Lachey, Ashlee Simpson, Lauren Conrad, Rachael Ray, Minnie Driver, Debra Messing, Brittany Snow, Terrence Howard, Forest Whitaker and the cast of "How I Met Your Mother" (Josh Radnor, Neil Patrick Harris, Jason Segel, Alyson Hannigan, Cobie Smulders).

As a busy TV actress and mom, Alison Sweeney treasures her free time at home. "With a 3-year-old and a new baby on the way, laundry is the last thing I want to worry about; so of course I was excited that the new GE Profile set holds six months of detergent and washes 17 pair of jeans in one load," said Sweeney.

"But more importantly, I'm glad to be part of this event auctioning 17 pairs of celebrity jeans to benefit charity. In fact, I'm donating one of my favorite pair of jeans that I've worn to several movie premieres," said Sweeney.

The event marks the launch of the GE Profile frontload washer and dryer boasting the first-ever SmartDispense laundry technology that holds up to six months of detergent and fabric softener and dispenses just the right amount saving loads of time.

In fact, if every household in New York City had a Profile frontload pair, the city could wash the entire nation's jeans in just 34 days.

"With the popularity of jeans, we're excited to offer a revolutionary frontload washer and dryer that can clean 4,420 jeans before needing a refill," says Lynn Pendergrass, Vice President of GE Consumer and Industrial.

"The secret is the SmartDispense technology. It knows exactly how much detergent to dispense so your clothes come out perfect without wasting detergent or water. It's a win-win situation for Americans and the environment."

This innovative washer and dryer features state-of-the-art clothes care with advanced technology exclusive to GE Profile, including:
- SmartDispense Technology pedestal system that holds up to 6 months of detergent and fabric softener then dispenses just the right amount based on soil level, load size, water hardness and fabric type
- Stain Inspector technology that recognizes and treats more than 40 different tough stains
- Reverse Tumble and DuoDry System that provides exceptional results in a fraction of the time of traditional models
- CleanSpeak communication where the washer electronically tells the dryer what items to expect, so you'll have fewer interruptions and extra time to enjoy your life

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