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Adrenalina to partner with Zoo York sports brand
Sep '08
Adrenalina, a retail entertainment destination designed for extreme sports enthusiasts, announced that the Company will partner with Zoo York, a Marc Ecko Enterprises action sports brand, to build its brand platform through Adrenalina's innovative retail concept.

Adrenalina will prominently showcase Zoo York, the East Coast's largest action sports company, as one of its premier brands through its multiple marketing and retail efforts, including the Adrenalina television program, lifestyle magazines, and event-driven promotional opportunities. Launched in 1993, Zoo York features skateboards and skater-influenced t-shirts, jeans, hoodies, and accessories.

“One of the most exciting names in skateboarding, Zoo York is the perfect brand for Adrenalina, and we look forward to promoting it at our new 12,000 square foot location in Tampa, as well as through our other marketing and retail resources,” said Jeffrey Geller, President of Adrenalina. “As Adrenalina continues to build its profile as the ultimate extreme sports destination, we are enthusiastic about building our relationship with Zoo York.”

Adrenalina has retail locations in Miami, Florida, and Orlando, Florida; and has stores under construction in Tampa, Florida, Alpharetta, Georgia, Plano, Texas, and Denver, Colorado. Furthermore, the Company has signed leases in Houston, Texas and East Rutherford, New Jersey.


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