Home / Knowledge / News / Fashion / Reebok's mission to make fitness fun again!
Reebok's mission to make fitness fun again!
09
Sep '08
“The gym is a chore”… “Working out is boring”… “If exercise was more fun, I would do it”… According to in-depth research conducted by Reebok, women around the world are looking for a way to take the boredom out of staying fit.

Reebok identified the need to bring fun back into fitness through proprietary research and information gathered by GFK/Roper Worldwide. In 2008, based on 15,000 women in 25 countries, GFK/Roper Worldwide found that nearly half of the women said that while they know exercise and keeping fit is very important to their overall health and well being, less than 25% participate in fitness often.

Through extensive discussions with women around the world, Reebok pinpointed the consumer insight that women perceive exercise as a chore, and would workout more often if the gym was fun. Reebok also uncovered that while it is a universal truth that women find exercise transformational and empowering, they push it aside because it is perceived as a boring chore.

To fulfill this consumer need, Reebok is on a mission to make fitness fun again through an exciting partnership with top instructors from around the world renowned for their fresh, fun approach to working out. The Reebok Global Instructors Team have partnered with the brand to debut a groundbreaking new fitness initiative, to be announced later this year.

The Reebok Global Instructors Team was hand selected by Reebok because of the unique combination of energy, motivation, inspiration and fun they bring to their fitness classes. They are some of the most passionate, talented and remarkable fitness instructors in the world. Instructors from Sweden, Germany, Korea, UK, China, Russia, India, Mexico, Brazil, Spain, France, and key US cities including New York City, Los Angeles, Boston, Miami and more comprise the Reebok Global Instructors Team.

Reebok's instructors face the daily challenge of banishing the boredom from working out.

“The hardest test for an instructor is to create fun workouts that challenge and stimulate,” said Brazilian Reebok instructor, Raquel Salvadori.

“I see so many people coming to the gym with a closed mind because, to them, exercise feels like a chore,” said Swedish Reebok instructor, Jennie Widegren. “It is so important for my students to have fun in my classes. The right moves make people open up.”

“It concerns me when I see people coming into the gym weary and unmotivated,” agreed New York based Reebok fitness instructor, Sara Haley. “I am always looking for new ways to get them excited and to bring the fun back into fitness.”

Reebok's insightful new point of view on fitness will be supported by an integrated global marketing campaign featuring the Reebok Global Instructors Team. The campaign further reinforces Reebok's challenger approach to provide consumers with the choice to take the boredom out of working out.

Running online, out-of-home, in-store, and in print in key markets, the campaign features fun, engaging taglines such as, “Less work, more play. Fitness is what you make of it. Your Move” and “Confusing fitness with fun? Your Move.”


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search