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L'Oréal Melbourne Fashion Festival to promote a cause
Oct '08
beyondblue works to raise awareness of depression, anxiety and related drug and alcohol problems and reduce the associated stigma in Australia.

LMFF will support beyondblue during the Festival by promoting the stories of people who have experienced depression and recovered, giving hope to others who may face a similar journey.

LMFF Festival Director Karen Webster comments: “The Festival provides an opportunity for beyondblue to communicate with people from varying backgrounds brought together by their interest in fashion. In 2008, over 362,000 people attended Festival activities.

To think that one in every five people is likely to experience depression or a related disorder at some stage of their lives reflects how vital it is that we raise awareness about the signs and symptoms of depression and encourage people to seek help early.”

beyondblue works to raise awareness of depression in a range of settings and across all age groups in partnership with governments, business, schools, universities, the health sector, researchers and people who have experienced depression and their carers.

beyondblue CEO Leonie Young says: "Depression is common with a million Australians experiencing it each year - so the chances are, we all know someone who has been affected by the illness - a friend, family member or work mate. “We are very pleased to be working with the 2009 L'Oréal Melbourne Fashion Festival. This will enable us to reach people who work in and have an interest in the fashion industry. We want people to know that effective treatments are available for depression and people shouldn't be embarrassed to ask for help.

L'Oréal Melbourne Fashion Festival

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