Home / Knowledge / News / Fashion / PZI Jeans launches 'Reshape The Runway Contest'
PZI Jeans launches 'Reshape The Runway Contest'
Oct '08
Atlanta based PZI Jeans is launching the "Reshape The Runway Contest", a model/ambassador search for women who proclaim the beauty of their curve appeal. "We are on a mission to allow women to embrace the beauty of their curves instead of trying to reform their genetic makeup. PZI Jeans is a brand allowing women to stop trying to fit into a pair of jeans that were never made with their hourglass shape in mind," explains PZI Jeans Vice President and Creative Director, Claire Jason.

PZI Jeans was founded in 2002 by Mrs. Jason and her husband Daniel Jason. Mr. Jason is PZI Jeans' CEO and President. The Jasons are both practicing attorneys. "Having a legal background has played an integral role in our success as a company," explains Mr. Jason.

"We created PZI Jeans with real women in mind, all women, especially women of color, including Hispanic women who tend to be more curvaceous. PZI Jeans are made to honor women with curve appeal because we think they represent another face of beauty in fashion," explains Mrs. Jason. "Other denim lines add a 'token' curvy fit to their line, however PZI Jeans' mission has always been to fit women with curves."

PZI Jeans are tailored to fit women who are tired of buying jeans that don't fit their thighs, hips, and rear eliminating that unsightly gape in the waist band. "We decided to add 31, 34, 36 and 38 inch inseams so that our customers, short and tall can buy her jeans off the rack with no more costly alterations," says Mrs. Jason.

PZI Jeans was recently tapped by Inc. Magazine as one of the Fastest Growing Private Companies in America, an accolade shared by companies as notable as Microsoft and Oracle.

PZI Jeans are available in sizes 4-16 at select Macy's Stores and over 600 retail stores. PZI Jeans are shipped from their distribution center in Tucker, Georgia to customers and retailers throughout the United States and worldwide, with plans to expand into South America.

PZI Jeans

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search