Home / Knowledge / News / Fashion / MAGIC takes modern approach to Feb 2009 Marketplace
MAGIC takes modern approach to Feb 2009 Marketplace
Nov '08
Thinking outside the booth will have a whole new meaning at MAGIC, the world's largest fashion trade event, beginning with its February 2009 season. After months of research, planning, surveys and development, MAGIC will debut a fresh new direction on its show floor, continuing its commitment to fostering a profitable community for its customers, and remaining the leader in its field, always in tune with the changes taking place within the fashion industry, and beyond.

“We realize that this is a pivotal time in our industry,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. “Categories are evolving, trends are changing and our clients are looking to MAGIC for a new approach to their business needs. We've assembled an amazing team and listened to invaluable feedback from our customers, and the result is a strategy we believe in. There has never been a more exciting time to be a part of The MAGIC Marketplace.”

Forever the constant through the industry's many incarnations, MAGIC's plan is three-fold and begins on the ground floor, focusing on category segmentation, strategic navigation, and a modern aesthetic that reflects the evolution of the industry overall. The effort is at once a response to the overwhelming demands of retailers and exhibitors and an innovative leap towards a redefinition of the traditional tradeshow experience.

Part one is the repositioning of Project Global Tradeshow and an effort to circle back to its roots. The new PROJECT will feature a juried assortment of Advanced directional brands, combining the best of the best in men's, women's and accessories.

Come February, PROJECT will debut in a new location, The Mandalay Bay Convention Center, with a reinterpreted and clearly defined vision that allows buyers to effectively source new trends, identify market leaders and shop the show floor in an intimate environment, more reminiscent of the show's early beginnings.

Acknowledging the thriving Premium market, MAGIC MAN will launch PREMIUM AT MAGIC, expanding its existing product assortment so that buyers will be able to maximize their time and resources as they canvas the full spectrum of menswear, in one new space, fit for the categories.

The task of creating this modern, streamlined environment, that allows exhibitors to shine and enables buyers to make the most of their time, has been given to Kramer Design Group, one of the fashion industry's most accomplished design and branding firms. An industry favorite, Kramer Design Group has created modern, functional dynamic spaces, showrooms, retail flagships and more for the world's top brands, including Calvin Klein, Michael Kors, Kenneth Cole and Donna Karan.

The Kramer Design Group, working in conjunction with MAGIC's in-house team, will bring a fresh, new approach to Central Hall with a modern city plan that reinterprets the MAGIC booth system. The exclusive design offers cost-effective techniques and solutions, optimal visual merchandising opportunities, and a fashion-forward mindset to MAGIC's ever-evolving portfolio of exhibitors, and will undoubtedly add to an unparalleled tradeshow experience.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search