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Tennis star Nicole to promote 'Hex Ride' shoes from Reebok
Nov '08
Reebok, the world's leading sports brand is adding a new technology to their kitty with their range of Smooth Fit Hex Ride Footwear.

To promote the technology, Reebok is bringing their international tennis star - Nicole Vaidisova to India for the first time ever. After The Pump, DMX, Kinetic Fit system and many more, Reebok's HexRide collection features Hex Ride - a hexagonal, honeycomb-style build which has one of the top strength to weight ratio constructions engineering can offer along with Smooth Fit - a seamless upper for a comfortable fit.

Providing consumers with the best of both worlds, HexRide technology features exceptional cushioning while still providing a lightweight ride. The HexRide technology is dramatically larger and more impactful, both functionally and visually, covering the entire bottom of the shoe.

The Smooth Fit technology creates a smooth irritation free-fit as all seams are either eliminated or sealed both inside and outside to create a never before experience in footwear. Together these two state of the art technologies make for perfect performance footwear.

SmoothFit HexRide collection with a starting price of Rs. 5990 is touted as the choice of footwear for athletes and sports stars with long and intense training needs. Sports enthusiasts can be rest assured of total comfort and stability in their HexRide footwear.

On the launch, Nicole Vaidisova said, “I always train with Reebok Smooth Fit Hex Ride as the technology keeps me comfortable during my intense practice. I love the energy, the exhilaration and the passion the brand exudes.

I am happy to be present at the launch of Smooth Fit Hex Ride –a technology that I have trained in myself for a brand I endorse globally. Its a pleasure to be in India and I am really looking forward to exploring Delhi and Mumbai during my visit ”

Mr. Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said, “Nicole Vaidisova is a tennis star and a notable youth icon with an immense passion for fitness. Reebok's Smooth Fit-Hex Ride Collection is both an innovative performance and fashion- forward product, which perfectly goes with her personality.

We are happy to have Nicole with us on this momentous occasion and hope our consumers will react positively to this performance enhancing technology used by athletes worldwide and in India.”

The Hex Ride footwear collection will be available in Reebok stores across India for both men and women.


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