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Jewellery brand Sia launches Valentine's Day collection
Feb '09
Sia Art Jewellery, the country's premier art jewellery brand, has launched a special Valentine's Day collection in its stores across India. This comprises of American diamond solitaire pendant sets with matching bracelets and finger rings is sure treat for your lady-love and an affordable way to treat yourself if you are looking for a value for the money jewellery!

This collection forms part of the Bridal Line 09 series which features a fusion of Mughal inspired contemporary designs in Rasrawa, Kundan and American Diamond categories.

Besides Valentine's collection, there are various schemes in the stores in which you can save Upto 50% and yet look a true showstopper!

Now this is called smart shopping for smart women of today!

Sia Art Jewellery is the flagship enterprise of Sia Lifestyles Pvt. Ltd. which is positioned to cater to women in the Indian retail space. Sia Lifestyles Pvt. Ltd. is one of India's leading retail companies with presence in the jewellery, bags, shoes and accessories categories.

Headquartered in Mumbai (Bombay), the company operates through more than 30,000 square feet of retail space, has over 25 stores across 11 cities in India and employs over 250 people. Some of the group's subsidiaries today include Sia Art Jewellery, Sia Solemates and Fl'rt (a teen accessory store).

Sia Art Jewellery was started in 1995 by Mr. Ramniklal Chhadva. The first Sia Art Jewellery showroom opened at Santacruz, Mumbai and the fact that it is still the flagship store of the brand stands testimony to the consistency of the brand's performance over the years.

Sia holds the leadership position in the branded artificial jewellery market. The brand has transformed from traditional ethnic Kundan offerings to modern everyday contemporary wear. Not only this, but Sia has also diversified its range of category and product offerings, expanding both to include Silver Antique, Ras-Rawa, Imitation, Victorian and all kinds of jewellery like maang tikkas, baaju bandhs, payals, haathpanjas amongst the traditional & belts, hair accessories, anklets and malas amongst the newer merchandise.

Sia as a fashion retail brand enjoys a loyal customer base with an exclusive membership program, footfalls comparable to the best in the accessories industry, an enviable ticket size per transaction, a healthy product turnover cycle and a high sale per square feet ratio.

The uniqueness of Sia is addressed by the twin factors of affordability and versatility, alongwith industry recognition (majority of Bollywood, fashion designers and TV soaps like Jassi, Baa Bahoo, Resham Dankh, Nach Baliye, Maximum Style, Great Indian Laughter Challenge, Bidaai, Raja ki Ayegi Baraat alongwith Sia's license for the Star Parivaar range of Art Jewellery and movies like Devdas and Om Shanti Om endorse Sia in some way or the other).

Today the company is on an exponential growth path, after introducing new models of business including franchise and shop-in-shops.

SIA Lifestyles Pvt Ltd

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