MODEFABRIEK - Fashion fair to unveil new concept at Benelux

13 Feb '09

4 min read

At the 26th edition, modefabriek, the fashion fair trade in the Benelux, will reveal its new face. With a carefully improved and extended fair concept, modefabriek is more complete and relevant than ever. Its brands segmentation now includes eight different lifestyles: refined, appearance, authentic, limited, industry, subculture, department and next, with subculture, department and next being presented for the first time.

In addition, new stand concepts will be launched and 10,000 m² of full-on fashion will be added to the fair area. This 26th edition offers plenty of room for new national and international talent - from promising newcomers to leading designers - to showcase their work.

Inspiring supporting programmes will still be a highlight, while a continuous search is undertaken for the common features of art and fashion. The fair experience would however not be complete without superstore.06 which has 'No borders! on art, craft & culture' as its theme.
Colourful spectrum

The dynamic character of the fashion world is as amazing as ever, even more so now borders are fading and disciplines are increasingly integrated. At the 26th edition of modefabriek to be held on Sunday 25 and Monday 26 January 2009, superstore.06 will reflect this contemporary blend of fashion, product design, music and food.

Superstore is a trend forum in the form of a concept store, created by modefabriek in collaboration with stijlinstituut amsterdam and uniquole tentoonstellingen / pr nederlands ontwerp. With 'No borders! on art, craft & culture' as the theme, a colourful spectrum of leading designers and young talent will showcase their work, inspired by origin, cultural heritage, authenticity and tradition to create new, contemporary and meaningful designs.

MODEFABRIEK no. 26 Off The Beaten Path
At the 26th edition, modefabriek, the fashion fair trade in the Benelux, will reveal its new face. With a carefully improved and extended fair concept, modefabriek is more complete and relevant than ever. Its brands segmentation now includes eight different lifestyles: refined, appearance, authentic, limited, industry, subculture, department and next, with subculture, department and next being presented for the first time.

In addition, new stand concepts will be launched and 10,000 m² of full-on fashion will be added to the fair area. This 26th edition offers plenty of room for new national and international talent - from promising newcomers to leading designers - to showcase their work. Inspiring supporting programmes will still be a highlight, while a continuous search is undertaken for the common features of art and fashion. The fair experience would however not be complete without superstore.06 which has 'No borders! on art, craft & culture' as its theme.

Colourful spectrum
The dynamic character of the fashion world is as amazing as ever, even more so now borders are fading and disciplines are increasingly integrated. At the 26th edition of modefabriek to be held on Sunday 25 and Monday 26 January 2009, superstore.06 will reflect this contemporary blend of fashion, product design, music and food.

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