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TRESemme styles the runway
Feb '09
TRESemme is taking a second trip down the catwalk as the official haircare sponsor of Mercedes-Benz Fashion Week Fall 2009 in New York City. The fashion forward line of haircare is giving style to the models on the runway and the fashionistas in the audience while leaving room in their bank account for their fall wardrobe.

TRESemme once again has a space under the tents at Bryant Park and will help weary showgoers relax and refresh. With free styling by TRESemme stylists, every style seeker will keep their looks sleek and their blow-outs voluptuous. As well, guests can take a break in the TRESemme lounge and watch live runway shows on the large screen TV surrounding the space.

For those who couldn't make it under the tents, TRESemme grants backstage access to all the hottest fashion shows at its new website, TRESemme StyleSeeker. Erin Anderson, TRESemme Beauty and Fashion Expert, who will be styling hair at some of the shows, will offer her take on the runway fashions and beauty trends through updated videos filmed directly from the tents and backstage at the shows.

TRESemme StyleSeeker is constantly updated with new beauty and fashion news to give every style seeker, no matter where she is, the latest must-have information. With tips, tricks and trend-spotting, the TRESemme arsenal of experts -- including celebrity hair stylists, designers and stylists -- gives women exclusive insider access.


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