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Siriano & LG combine talents to create 'Divas and Designers' partnership
02
Mar '09
LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) announced that is has once again entered into a creative marketing partnership with rising fashion star Christian Siriano. The partnership -- titled "Divas and Designers" -- includes two components and kicked off during New York Fashion Week.

As part of the marketing collaboration, Siriano has designed a special garment inspired by the fashion-forward LG Lotus phone. Both the garment and phone appeared on the runway during his Fall 2009 Show on February 19th at Bryant Park. The garment will also be available for retail distribution. The LG-Siriano partnership also includes a nationwide program that allows budding designers and stylists to create and submit their own "mood boards" online through lglotus.com.

Siriano will select one board, and the winner will spend a day with him in his New York City design studio -- all expenses paid. While in New York, the winner will work with Siriano to co-create an accessory -- influenced by the winning mood board -- that will be presented to the winner at the designer's show in September 2009.

The Divas and Designer partnership marks the second time LG Mobile Phones and Christian Siriano have entered into a creative partnership. Last September, for his Spring 2009 Show, LG and Siriano teamed up to design a scarf with a designated pocket for the award-winning LG Lotus phone, which was newly launched. This year, Siriano decided to showcase the custom designed item on the runway and make it available for retail.

Siriano created a garment in his collection with the award-winning LG Lotus in mind because of its fashion-forward design and ability to keep those-in-the-know in touch with uncompromising style. According to Siriano, "Divas and designers want fashionable phones worthy of their creativity. Mobile phones are fashion accessories, and the LG Lotus is sleek, chic, and fabulous!"

Ehtisham Rabbani, LG Corporate Vice President for LG Mobile Phones added, "The partnership with Christian has provided LG the perfect platform for marketing the Lotus to our more fashion-conscious customers. The LG Lotus -- like a well-crafted garment -- stands out in the crowd by fusing both style and functionality. Lotus owners know they are making a fashion statement every time they use their phone."

Siriano first became famous by winning season IV of the highly rated reality show "Project Runway." This is his second showing during New York Fashion Week and the first time his collection has appeared in the tents at Bryant Park.

The LG Lotus, which won the Red Dot Award for design, has a sleek, thin, square shape, giving it an undeniable fashion-forward appearance. Available in purple with beautifully etched lotus leaves, or an elegant matte black, the Lotus has enhanced messaging features, including a wide display screen and a full QWERTY keyboard, making it ideal for texting, email and IM. The LG Lotus is exclusively available through Sprint.

LG Mobile Phones


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