Home / Knowledge / News / Fashion / Louis Moinet launches new watch boxes
Louis Moinet launches new watch boxes
04
Mar '09
Louis Moinet North America, which safeguards the 200 year old legacy of renowned watchmaker Louis Moinet, announced the availability of new watch boxes containing integrated watchwinders for all Louis Moinet automatic watches.

The leather-bound packaging has been designed to replicate Moinet's famous Traité d´Horlogerie (Treatise on Watchmaking), written in 1848 and still regarded as one of the world's most comprehensive and skillfully written books on the subject. Printed on the interior of the packaging are some of Louis Moinet's watch sketches from the Treatise.

Recognized as a genius of watchmaking, Louis Moinet crafted timepieces for the wealthiest and most influential people in the world, including Thomas Jefferson, Napoleon, James Monroe and King George IV.

Michael Brader-Araje, president of Louis Moinet North America, collaborated with Orbita Watchwinders to concept and create the unique packaging. The close proximity of the two companies, both based in North Carolina, made working together a natural fit. In addition, Orbita had recently developed a new winder chassis, which is the perfect size for this particular packaging and employs lithium batteries with a five year service life.

Unlike many handsome but non-functional watch cases that are simply discarded or put into storage, this case has a dual purpose – as both a showpiece and a quality winder that will keep Louis Moinet watches on time and performing well for many years.

“As a watch collector myself, I've acquired many nice packages but they are all sitting in the closet,” said Brader-Araje. “The Louis Moinet packaging is a work of art that is at home on any mantle, bookshelf, or beside table.”

Louis Moinet North America strives to create a luxury experience for the customer during every stage of the acquisition process. From personalized concierge service during the selection process to having a built in watchwinder accompany the timepiece – the company is committed to exceeding customer needs.

“This new case eliminates the need for our customers to purchase a separate watchwinder,” stated Brader-Araje. “Simply put your Louis Moinet in the winder when you go to bed and you are ready to go the next time you wear your timepiece.”

Louis Moinet Timepieces


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Top executives
Textile industry

GST has levelled the playing field to an extent

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search