Home / Knowledge / News / Fashion / 'Rahu Kaal' gets into your life-style
'Rahu Kaal' gets into your life-style
19
Mar '09
BorgeauD SA launched the world's first Swiss watch that brings the best of Swiss watch-making expertise to the service of a dimension of time from the Panchang, the Indian calendar.

In a global first, La Collection Gravitas introduces the world of horology to a daily 90-minute sequence that occurs at different times each day of the week when you are invited to Rethink, Re-assess, Rahu, Review, Reflect, Reconsider and take a Rendezvous with yourself.

The watches, which are limited in edition, were unveiled in a global premiere in Bangalore, India's watch-making capital. From the classically elegant models to the sport-chic models, BorgeauD watches for men and women are tastefully crafted and built in the region of Neuchâtel, Switzerland's legendary watch-making region. Bangalore's links to Neuchâtel, especially in watch making dates back several decades.

“This is a watch-makers watch. We have developed an entirely new mechanical complication to capture a passage of a non-sequential 90-minute time sequence which occurs everyday for seven days,” said Marc Aeschbacher, who together with Chitra Subramaniam-Duella co-founded BorgeauD SA. “It is the first time in the history of watch-making that such a watch has been developed in Switzerland,” he added.

A droplet or a window in the dial of the watch fills up with a colour at the start of the reflection or Rahu period and gently empties itself in real-time for 90 minutes, inviting you to take a pause or craft a sense of personal time.

“La Collection Gravitas brings the best of Switzerland and the best of India in a timepiece that is not only beautiful, but also useful,” said Subramaniam-Duella. “It is a contribution from India to the understanding of time and its many messages,” she added.

This Swiss collection incorporates what is known as the Rahu Kaal, a daily 90-minute window of time that appears every day of the week and that is viewed as having a profound effect on all decision-making. It is generally avoided when key decisions have to be made.

The entrepreneurs say their watches speak to a life-style and cater to a need in the world's largest free-market economy.

Mr. Subramaniam Ramadorai, the CEO and Managing Director of Tata Consultancy Services (TCS), is mentor, BorgeauD SA. The watches will be retailed in Bangalore at Helios, Titan Industries' newly-launched watch store and Ethos – Swiss Watch Studios, India's largest retailer of Swiss watches, in Bangalore, New Delhi and Gurgaon.

Inspired by the Indian calendar, the Panchang, this window of personal time, also known as the Rahu period, is a moment when activity does not cease, but time for action takes a pause.

Appreciating the many messages of the Indian calendar the Panchang is a way of life. The Panchang is based on a logic system developed through mathematical calculations that clock movement of the sun, the moon and various planets. It indicates auspicious days, months and auspicious times of the day, everyday.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search