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Woolite Find the Look Keep the Look launched
Mar '09
Woolite has teamed up with fashion expert and host of TLC's What Not To Wear, Stacy London, to introduce the Woolite Find the Look Keep the Look program. This partnership brings the launch of a new web-based fashion and laundry care resource findthelookkeepthelook.com. Just in time for the start of the spring cleaning season, this multi-faceted, national program was created to help women find their favorite fashions, and keep them looking new, longer. According to a recent survey sponsored by Woolite, $2 billion dollars worth of clothing was ruined last year due to laundry-related mistakes.

With the help of Stacy London and Woolite's Style Stars, a team of fashionable boutique owners from across the country, Woolite's Find the Look Keep the Look program will help the fashion-conscious find styles that extend beyond seasons, and make fabric appropriate laundry choices to keep their favorite clothes looking newer, longer.

“During today's economic climate, it is important for everyone, from Madison Avenue fashionistas to Main street savvy shoppers, to take care of their favorite clothes,” says fashion guru, Stacy London. “These days, it's about being a smart, educated shopper. It's not enough to know how and where to find fashions, but you must also know how to keep them looking their best. Why spend the time or money shopping for great clothes, if you aren't going to care for them properly? That's why I partnered with Woolite. As a fashion stylist, it's my job to help women find clothes to make them feel their best. It's Woolite's job to help keep those clothes looking their best.”

Stacy London and her team of Woolite's Style Stars created a comprehensive style look book available to consumers at findthelookkeepthelook.com. Utilizing Woolite's strong heritage in laundry care, this look book not only speaks to the style-staple trends, but offers solutions on how to launder almost any kind of fabric and fashion- from darks to whites, heavy denim to cotton tissue-tees.

Stacy London and Woolite hand selected a team of 10 fabulous fashion boutique owners from around the country to help create this Look Book. Their contributions provide a regional peek into styles from coast-to-coast, providing a snap shot of style staples in fashionable cities. These women are not only entrepreneurs, but are also today's trendsetters. They are responsible for updating closets from coast-to-coast. Their expertise in keeping clothes looking great, regardless of the season or style fad-of-the-moment, is what brought them to Woolite Style Star status.

Woolite Style Stars
Jaci Effron, owner of Jac Boutique, Atlanta
Alison Barnard, owner of Injeanius, Boston
Janice Moskoff, owner of Beta Boutique, Chicago
Sarah Penewell, owner of Sarah Boutique, Denver
Wendy Freedman, owner of Polkadots and Moonbeams, Los Angeles
Ali Filler, owner of ShopDaja Boutique, Miami

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