Interviews
Woolite Find the Look Keep the Look launched
25 Mar '09
4 min read
Ilse Werther, owner of Wink, New York
Candice Caprice, owner of Per Lei, Philadelphia
Danielle Luartes, owner of Tweed, Seattle
Lindsay Buscher, owner of Urban Chic, Washington D.C.
“Woolite's partnership with Stacy London and our Woolite Style Stars help to bridge the two worlds of fashion and fabric care,” says Laurie Labesque, Marketing Director of Woolite, Reckitt Benckiser Fabric Care. “Woolite holds a strong heritage of being just for delicates. But, today's Woolite has moved beyond the sink and into the washing machine. Woolite is for every wash load, from a new pair of flattering jeans, to a sentimental, favorite t-shirt. Today's fashion insiders are being smart about their style investments, and using style-savers such as non-harsh detergents like Woolite to extend the closet-life of their favorite fashions.”
CONTEST & SWEEPSTAKES
Findthelookkeepthelook.com will not only act as a fashion/laundry care resource for the clothes-minded, but will also host a variety of fun, fashion contests and sweepstakes for consumers to win.
Woolite's Makeover Contest
The Woolite Find the Look Keep the Look Makeover contest encourages fashion victims to compete for a chance to shop with and be styled by Stacy London in New York. To enter, submit a photo of yourself showing why you need Stacy London's help to dress more fashionably. In one-to-three sentences explain which style sin was committed in your photo. Each day, online voters will get a chance to pick the biggest fashion disaster of the bunch. At the end, the top three participants with the largest amount of votes will be named “finalists.” Stacy London will then choose from the top three finalists who need her help the most.
Candice Caprice, owner of Per Lei, Philadelphia
Danielle Luartes, owner of Tweed, Seattle
Lindsay Buscher, owner of Urban Chic, Washington D.C.
“Woolite's partnership with Stacy London and our Woolite Style Stars help to bridge the two worlds of fashion and fabric care,” says Laurie Labesque, Marketing Director of Woolite, Reckitt Benckiser Fabric Care. “Woolite holds a strong heritage of being just for delicates. But, today's Woolite has moved beyond the sink and into the washing machine. Woolite is for every wash load, from a new pair of flattering jeans, to a sentimental, favorite t-shirt. Today's fashion insiders are being smart about their style investments, and using style-savers such as non-harsh detergents like Woolite to extend the closet-life of their favorite fashions.”
CONTEST & SWEEPSTAKES
Findthelookkeepthelook.com will not only act as a fashion/laundry care resource for the clothes-minded, but will also host a variety of fun, fashion contests and sweepstakes for consumers to win.
Woolite's Makeover Contest
The Woolite Find the Look Keep the Look Makeover contest encourages fashion victims to compete for a chance to shop with and be styled by Stacy London in New York. To enter, submit a photo of yourself showing why you need Stacy London's help to dress more fashionably. In one-to-three sentences explain which style sin was committed in your photo. Each day, online voters will get a chance to pick the biggest fashion disaster of the bunch. At the end, the top three participants with the largest amount of votes will be named “finalists.” Stacy London will then choose from the top three finalists who need her help the most.
Woolite
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