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Van Heusen launches its largest exclusive store in Chennai
20
Apr '09
Van Heusen, the leading premium lifestyle brand, announced the launch of its biggest ever Exclusive store on R K Salai, Mylapore, over an evening that spelt fashion, elegance and panache.

Spread over 5000 sq ft, this store offers a world class shopping experience, and embodies the brand's philosophy of creating an impact. Spanned across 4 floors, the store offers the entire width and depth of merchandise stretching from Van Heusen Men, Women, Club to Accessories while boasting of world class interiors and state-of-the-art lighting. For a single-brand exclusive store, this retail entity makes an emphatic statement of the brand's commitment to offer the very best to its customers.

Commenting on the occasion, Mr. Shital Mehta, Chief Operating Officer, Van Heusen said, “The growth of the retail sector supported by a discerning and experimentative consumer makes Chennai an exciting market for a brand like Van Heusen. Through this exclusive store, Van Heusen hopes to strengthen its commitment to the most valued aspect of the business – our consumers.”

The evening began with a Hi-tea followed by a fashion showing with models showcasing the Spring Summer 09 collection from Van Heusen, V. and Van Heusen Woman.

The new SS09 collection brings style to Corporate Boardrooms with its contemporary trends that feature the new cutting edge Formal collection.

This season, Van Heusen infuses half-sleeve shirts with formality and fashion that makes it the rage. The Formal Collection features accentuated collars and cuffs, with international silhouettes & styling. This season, the new stylized range focuses on subtle but noticeable detailing and a powerful play of classic colors that helps underline your authority.

Van Heusen


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