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LOral Professionnel launches COLOURMATCH service
May '09
One of the prime reasons for women not colouring their hair they feel that the colour does NOT suit them! Responding to this need, at the forefront of technology, LOral Professionnel introduces the colourmatch service - a revolutionary hair colour service that is inspired by the foundation make-up, by finding the perfect match between hair and skin tones!

Just like foundation, hair colour when matched perfectly with the skin tone, brings to the skin a soft, gentle and feminine look with a natural glowing radiance! On the contrary, when the hair colour and skin tone contrast greatly, the resultant look tends to be harsh and stark.

With this NEW Service LOral Professionnel will EMPOWER the salon stylist to be the perfect matchmaker for their clients. A Personalized Diagnosis with Perfect Recommendations for each skin tone is what will define this hair colour service! Majibrown a unique palette of Rich Brown shades from LOral Professionnel - is the driving force of this service, as it has been identified as a range which complements the Indian skin tones perfectly! Also with the launch of 4 NEW Shades, the palette of Majibrown to choose from will now be of 14 Rich Brown shades!

With the colourmatch service, you can be assured of a fully Personalized Colour service right from the moment you step into a salon. The salon stylist will use a unique diagnostic tool to first analyze your skin tone. Based on this analysis, the stylist will then recommend the perfect Majibrown shades to suit your skin tone!

LOral Professionnel also unveils three distinct Colourmatched looks (across three different skin-tones) with the launch of the Colourmatch Service Colourmatch Rose (on fair skin tone), Colourmatch Sand (on slightly dusky skin tone) and Colourmatch Fawn (on tan skin tone).

The force behind this NEW Colourmatch Service, Majibrown is available in 14 shades of rich, luxurious browns with sophisticated fashion reflects, perfectly complementing both Indian skin tones and tastes. Enriched with IONNE G + INCELL, LOral Professionnels patented key colour-care ingredients, Majibrown treats the hair fibre in its entirety for stronger, healthier and shinier hair.

A unique colour range that gives both high fashion results as well as provides a fashionable twist to coverage, ensuring up to 50 % Grey Coverage. Majibrown is the latest in glam fashion and fashion coverage, making it the ideal choice for the fashion-forward woman!

Let your stylist find your perfect match at the nearest LOreal Professionnel salon!

LOral Professionnel

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