Home / Knowledge / News / Fashion / Look & Columbia to become longer-term partners for CGC
Look & Columbia to become longer-term partners for CGC
08
May '09
The Canada Games Council (CGC) and the 2009 Canada Games Host Society announced a ten-year partnership with The Look Company, and an extension of the Canada Games, Games-time partnership with Columbia Sportswear.

With this agreement, the Look Company, known internationally for their over 11-years experience in providing flags, banners, fence fabric, fascia, hardware and event graphics to large multi-sport events, will become the official look supplier to the Canada Games and will produce all branded signage for Canada Games events. The value of products and services being provided to the Canada Games until 2017 will be over one million dollars.

Also at the event, Columbia Sportswear, a Games-time sponsor of the 2001 and 2007 Canada Games, was celebrated for once again partnering with the Canada Games by providing their world-class merchandise to the almost 5,000 athletes and over 5,000 volunteers.

"The Canada Games family is thrilled to count these two well-respected organizations as Canada Games sponsors," said Sue Hylland, President and CEO, Canada Games Council. "The Look Company's branded signage will take the look and feel of the Games to a new level, and the merchandise provided by Columbia Sportswear is highly valued by all participants at Games time."

The Look Company, who have branded the look at major international games including the 2001 IAAF World Track and Field Championships, 2002 XVII Commonwealth Games, 2006 Asian Games, and the 2003 Special Olympics World Summer Games, will work with the Canada Games to produce a seamless branded look and feel for the Games starting with the 2009 Canada Summer Games in Prince Edward Island this August. Currently, final signage maps are in design stages.

"We are pleased and honoured to sign this agreement with the Canada Games," said Ed Burke, CEO, The Look Company. "This long-term partnership will give us an excellent opportunity to work with all stakeholders to grow the Canada Games Look program. We are also quite excited to launch our agreement with the 2009 Canada Summer Games in Prince Edward Island and look forward to the Opening Ceremonies on August 15."

Columbia Sportswear will continue their support of the Canada Games by outfitting the 2009 Games volunteers in Omni-ShadeTM sun protective clothing, while Games athletes, coaches and managers will receive a Columbia backpack. The volunteer uniform, a Columbia shirt and jacket combination, was unveiled in Charlottetown recently to a warm reception and was on display at the event.

"The Canada Games is a great venue which brings together our young athletes to develop the skills, both social and athletic, to be leaders in our country. We are very proud to have the opportunity to support the Games and be a part of this national experience for the athletes, coaches, managers and volunteers," said Jeff Timmins, Marketing Manager, Columbia Sportswear Company

In addition to the uniforms and backpacks, Columbia Sportswear Company is also the presenting sponsor of the canoeing and kayak event, will take place on the South West River as well as co-sponsor of the cycling events which include the individual time trial and road race portions taking place in the Evangeline Region, the points criterium component along the Summerside waterfront, and cross country at Brookvale Winter Activity Park.


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search