Home / Knowledge / News / Fashion / GAP names Julie Rosen Head of Banana Republic Merchandising
GAP names Julie Rosen Head of Banana Republic Merchandising
16
May '09
Gap Inc. announced that Julie Rosen is returning to the company as senior vice president of merchandising for Banana Republic, reporting to Jack Calhoun. A 15-year veteran of the company, Rosen will lead all product merchandising for Banana Republic, including men's, women's and accessories, as well as manage licensing relationships with third-party vendors.

“Julie is a tremendously talented merchant and leader who keenly understands our brand and customer,” said Banana Republic President Jack Calhoun. “We're thrilled to have her back, especially during these challenging economic times for consumers where product differentiation and distinct assortments are so vital to a brand's success.”

Rosen held a similar role at Banana Republic during much of the 1990's, and was part of the team that successfully repositioned the brand as an 'affordable luxury' shopping destination.Between 1991 and 2006, she held merchandising roles of increasing responsibility at Gap Inc., including her role as head of merchandising for Gap brand. After leaving Gap in 2006, Rosen served as a strategic consultant to several apparel retail brands including Theory, Nike and luxury brand Chrome Hearts.

“I grew up here, and I'm delighted to be back,” said Rosen. “Banana Republic is a strong brand with an incredible legacy,and I'm looking forward to helping the team take the brand forward.”

She starts on May 26th.

Gap Inc


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