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Scarlett Johansson, the new image for Mango
29
May '09
American actress Scarlett Johansson is to be featured in our Autumn/Winter 09 campaign, thus becoming our new image.

We have chosen the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, independent and cosmopolitan woman MANGO wishes to dress. A woman who is serene and elegant, yet fun-loving and youthful all at the same time.

With a fully consolidated acting career, Scarlett Johansson has proven her versatility throughout her professional career by playing a variety of roles. Her talent has been acknowledged by prestigious directors such as Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

Born in New York in 1984, Johansson became famous thanks to her performance in the film The Horse Whisperer. Subsequently, her performance in Ghost World received critical acclaim. In 2004, her performance in Lost in Translation won her a BAFTA award for best starring role, a category she was also nominated for in Girl with a Pearl Earring. She also received Golden Globe nominations for both films the same year. After such a major international projection, she worked with legendary director Woody Allen in such films as Scoop and Vicky Cristina Barcelona, in which she appeared alongside Penélope Cruz. She also worked with Allen in Match Point, one of her biggest successes, once again winning her a Golden Globe nomination in 2006.

With this collaboration, Scarlett Johansson is taking over from her predecessor, Penélope Cruz, who has been our image for the last four seasons. Since its beginnings, we have banked on famous faces to feature in our advertising campaigns. Models of the stature of Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been images of MANGO at various times.

Mango


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