Home / Knowledge / News / Fashion / Scarlett Johansson, the new image for Mango
Scarlett Johansson, the new image for Mango
29
May '09
American actress Scarlett Johansson is to be featured in our Autumn/Winter 09 campaign, thus becoming our new image.

We have chosen the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, independent and cosmopolitan woman MANGO wishes to dress. A woman who is serene and elegant, yet fun-loving and youthful all at the same time.

With a fully consolidated acting career, Scarlett Johansson has proven her versatility throughout her professional career by playing a variety of roles. Her talent has been acknowledged by prestigious directors such as Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

Born in New York in 1984, Johansson became famous thanks to her performance in the film The Horse Whisperer. Subsequently, her performance in Ghost World received critical acclaim. In 2004, her performance in Lost in Translation won her a BAFTA award for best starring role, a category she was also nominated for in Girl with a Pearl Earring. She also received Golden Globe nominations for both films the same year. After such a major international projection, she worked with legendary director Woody Allen in such films as Scoop and Vicky Cristina Barcelona, in which she appeared alongside Penélope Cruz. She also worked with Allen in Match Point, one of her biggest successes, once again winning her a Golden Globe nomination in 2006.

With this collaboration, Scarlett Johansson is taking over from her predecessor, Penélope Cruz, who has been our image for the last four seasons. Since its beginnings, we have banked on famous faces to feature in our advertising campaigns. Models of the stature of Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been images of MANGO at various times.

Mango


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search