Home / Knowledge / News / Fashion / Zardosi - Gold & silver embroidery that has survived test of time
Zardosi - Gold & silver embroidery that has survived test of time
04
Jun '09
Decoration can be introduced on garments through 3 techniques-painting, printing and embroidery. India is renowned for all these three craft works and decoration techniques. Zardosi is an art reflecting royalty and is believed to decorate the outfit of Gods. Motifs of zardosi have found place in the royal garments of kings and queens in the past.

The word zardosi is made up of two Persian terms, 'Zar' meaning gold and 'Dozi' meaning embroidery. The craft work used gold and silver threads, beads, stones, and imaginative designs. This has made it one of the most sought after glittering art to decorate fabric. This is a time consuming handwork.

A survey conducted to know the acceptance of this art displayed amazing results. The survey was also based on the criteria's such as functionality, design, comfort and appeal of the garment through value addition was of utmost importance to the consumer irrespective of the cost. Majority respondents of the survey, who were young women of the age group of 20-25 years preferred developed and stylized choli.

This proves that the traditional art of India still rules the minds of the global consumers and has the potential to survive through many more generations.

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search