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Zardosi - Gold & silver embroidery that has survived test of time
Jun '09
Decoration can be introduced on garments through 3 techniques-painting, printing and embroidery. India is renowned for all these three craft works and decoration techniques. Zardosi is an art reflecting royalty and is believed to decorate the outfit of Gods. Motifs of zardosi have found place in the royal garments of kings and queens in the past.

The word zardosi is made up of two Persian terms, 'Zar' meaning gold and 'Dozi' meaning embroidery. The craft work used gold and silver threads, beads, stones, and imaginative designs. This has made it one of the most sought after glittering art to decorate fabric. This is a time consuming handwork.

A survey conducted to know the acceptance of this art displayed amazing results. The survey was also based on the criteria's such as functionality, design, comfort and appeal of the garment through value addition was of utmost importance to the consumer irrespective of the cost. Majority respondents of the survey, who were young women of the age group of 20-25 years preferred developed and stylized choli.

This proves that the traditional art of India still rules the minds of the global consumers and has the potential to survive through many more generations.

Click here to read the complete article.

Fibre2fashion News Desk - India

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