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Taryn Rose announces large scale nationwide trunk show in June
12
Jun '09
Susan Hudson O'Neil, newly hired Chief Operating Officer of Taryn Rose International, has announced a significant grass roots strategy for the Taryn Rose brand.

Following numerous successful US trunk shows this spring in stores like Bloomingdales, Neiman Marcus, Macy's as well as a number of other high profile independents, the company will undertake its first ever national trunk show program. June 11-14 and June 18-21, 105 retailers including Taryn Rose boutiques, independents and select department stores will host simultaneous trunk shows, featuring new summer styles and select must-have fall styles. Retailers will offer customers 25% off all pairs of Taryn Rose shoes after their first purchase. Both existing Taryn Rose accounts as well as new accounts have enthusiastically signed up to be a part of this large scale promotion.

Ms. Hudson O'Neil arrived in April and will be responsible for Taryn Rose operations worldwide focusing on both wholesale and retail expansion domestically, growth in better independent and specialty stores as well as international and online.

"We expect this promotion to give our valued retail partners a substantial boost in June sales,” said Ms. Hudson O'Neil. “Past experience has shown that our loyal Taryn Rose customers purchase numerous pairs per season. This promotion will be an incentive to buy now! We are committed to delivering 'Comfortably Sexy' shoes, and to ensuring that those shoes make it in to the closets of today's particularly discerning woman.”

Ms. Hudson O'Neil enters Taryn Rose International with a strong management background including her most recent position at Circa Corporation of America as President and CEO. Ms. Hudson O'Neil also served as SVP of Wholesale for Kenneth Cole Productions, where she spent 16 years. In this capacity, she was responsible for running the company's largest operating division with a sales volume of 300 million. She and her team led strategic branding initiatives including the very successful launch of Kenneth Cole Reaction.

Taryn Rose International


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