Home / Knowledge / News / Fashion / Skechers Shape Ups, get fit without setting foot in gym
Skechers Shape Ups, get fit without setting foot in gym
13
Jun '09
Best loved for their American lifestyle shoes, Skechers have launched their new range of fitness footwear, championed by Skechers Shape Ups -a unique trainer which optimises exercise by simulating the effects of barefoot walking.

With increasing number of people cancelling their gym memberships and taking to other forms of more economical exercise, the launch of Skechers Shape Ups couldn't have come at a better time and the American brand has already seen growing sales for their new products ahead of release.

Due to the lingering recession, there is a fresh focus on traditional past times in the UK with many embracing the outdoors or making lifestyle changes by walking to work, taking the stairs and even wearing fitness shoes to the office and during everyday chores.

Skechers look set to monopolise this shift in consumer spending with the launch of their Shape Ups trainers next week, which will not only meet the demand for MBT trainers, which are unavailable online, but will offer a more affordable alternative from a very well trusted brand.

With 15 years of fine quality lifestyle shoes sold at a reasonable price, Skechers are more than just a trusted brand who not only enjoy a worldwide following, but have applied their specialist marketing skills by stating why their customers should Want a pair of Shape Ups, but also why they Need them.

The purpose of Shape Ups is to promote weight loss, tone muscles, improve posture and get in shape without setting foot in a gym by harnessing the benefits of barefoot walking.

The article Walking Barefoot from Walking.org explains how urbanisation of our environment has not only changed the way in which we walk, but how little exercise we get because of it.

Their answer is to walk barefoot or to wear a pair of Skechers Shape Ups for those unable to reach a suitable barefoot walking area.

Utilising a soft kinetic wedge insert and dynamic rolling outsole, Shape Ups simulate the effect of walking barefoot on a soft surface. As you step, your heel sinks into the soft cushioned sole and then rolls forward on to your forefoot, before finally pushing of with your toes to take another step.

By utilising the full natural movement of the foot, greater numbers of muscles are used in walking, strengthening the leg, buttock, back and abdominal muscles not normally used during every day activity.

So by allowing us to walk in the manner that nature intended, Skechers Shape Ups not only give people with a busy lifestyle an essential workout whilst walking, they look good too. When a product like this is coming from one of the world's most trusted brands and at a reasonable price, it's certain to be a success all year round.

Skechers Shape Ups are available in the UK from the 15th of June at Fitness Footwear -the web's widest choice of sports and outdoor shoes.

Fitness Footwear


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search