Home / Knowledge / News / Fashion / 'Technological Breakthrough of the Year' award goes to MANE
'Technological Breakthrough of the Year' award goes to MANE
29
Jun '09
The Dow Chemical Company (Dow) and French fragrance house MANE are pleased to announce the FiFi “Technological Breakthrough of the Year” Award given to MANE based on Dow's water-based micro-emulsion technology. The patent-pending licensed technology enables perfumers to create alcohol-free formulations with the same concentration of fragrance oils as “classic” alcohol-based perfumes.

The Dow micro-emulsion technology licensed to MANE allows fragrance formulators to mix oil and water into a transparent formulation that captures and holds fragrance oils. Typically, alcohol is used to dissolve the fragrance oil and has been preferred for its ability to quickly carry a scent's “top notes” through the air, creating a sensory perception of “freshness.” With Dow's micro-emulsion technology, MANE was able to evenly disperse the fragrance oils in water, and create a fragrance with the performance and sensory characteristics consumers demand without the use of alcohol.

“Winning the FiFi 'Technological Breakthrough' Award from The Fragrance Foundation is the highest achievement for our industry and we are very grateful to Dow for collaborating with us to make this happen,” said Frederic Jacques, vice president, Fine Fragrance, North America, MANE.

Industry interest in replacing alcohol solvents with water has been driven by the “green” movement and regulations governing the use of VOC's (volatile organic compounds). Alcohol is a VOC, and while these regulations have not yet reached the fragrance industry, fragrance houses and brands have been investigating alcohol-free formulations.

“Water-based fragrances have not succeeded in achieving widespread market acceptance because of the technological barriers involved in replacing alcohol with water. Now, those barriers have been eliminated,” said Eunice Heath, general manager, Dow Home & Personal Care. “With our patent-pending technology, MANE can use their expertise to formulate any fine fragrance to a water-based fragrance, and retain the desirable aesthetics and performance unique to that brand. This breakthrough has the potential to revolutionize not just perfume products, but also liquid home and personal care products where alcohol is used to dissolve oils.”

With earlier attempts at water-based fragrances, formulators could only create “light” fragrances that were not long-lasting because only a limited amount of fragrance oil could be used. “In water based fragrances, the more fragrance oil you add, the more surfactant you need to disperse the fragrance oils,” said Christian Piechocki, research and development leader at Dow. The problem is high surfactant levels result in unacceptable stickiness, foaming, viscosity, and fabric staining. “Dow achieved its breakthrough by identifying the right ingredients in the right proportions and dispersing oil in a continuous aqueous medium. This minimized the need for surfactants, enabling formulators to create alcohol-free fragrances with the desired levels of fragrance oil,” he said.


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search