Declines in Timberland brand apparel & casual footwear sales
01 Aug '09
4 min read
Jeffrey B. Swartz, Timberland's President and Chief Executive Officer, stated, "The first half of 2009 has presented us with unprecedented challenges in the marketplace. We have tackled the challenges by sharpening our efforts to improve the overall efficiency of the organization, while recognizing that we must continue to invest in the long-term health of the brand. The strength of our balance sheet and our overall liquidity are a real strategic advantage in this environment. We will continue to invest in key areas such as product development and marketing that will build the overall health of the Timberland brand and franchise and leave us well-positioned when the global economy improves."