Home / Knowledge / News / Fashion / blues with blowout lingerie and swimwear show
blues with blowout lingerie and swimwear show
06
Aug '09
What recession? Designer lingerie and luxury swimwear was on display and flying off the shelves at this year's Curve New York 2009 event, which wrapped up on August 4th at the Galleria of the Jacob Javits Center in New York City after a whirlwind 3-day show.

Importers, exporters and buyers of lingerie, sleepwear, daywear, hosiery, swimwear and men's underwear found a lot to be excited about at this year's show, with over 250 international brands represented under one roof. Even a violent rainstorm couldn't keep retailers from lining up outside early on Sunday to see the newest range of intimate fashion.

Hopes were already running high for this year's show long before it began, with pre-registration jumping 20% over last year's event and the attendance of 3,221 visitors was 10% increase over the August 2008 CurvExpo New York show.

Curve, founded in 2007 with a mission to bring intimate apparel, swimwear and beachwear out into the spotlight as a major player in fashion, is in its third year, and already is the undisputed leader the fashion world as the only major trade show of its kind in North America, with a thumbs-up from all the industry professionals stateside and internationally.

A showcase for the best and most exclusive brands from all over the world, Curve NY 2009 debuted the Spring/Summer designer collections for 2010 from brands like Betsey Johnson, Chantelle, Natori and Wacoal in an atmosphere of grace and optimism, despite the gloomy weather and economic climate outside its walls.

On Monday, August 4th specialty boutiques were joined by the heavy hitters, as mega-department stores and fashion purveyors Neiman-Marcus, Bloomingdales, Lord & Taylor, Nordstrom and others got into the act. Many stores made the trip from outside the US, including 50 from Canada alone. The Middle East and countries all across Europe were also represented, for a total international attendance of 11%.

The show proved that luxury underwear is coming out of hiding not only as beautiful designs but as one of the fashion world's most robust resisters of the global recession, even though luxury items is normally an area where shoppers cut back.

In another indication that this fashion segment is bucking the current economic downturn, this year 55 new brands were represented at CurvExpo NY, including Gigo Underwear, LaBella Intimates, and Kenzo and Zielo sleepwear. Sell-out crowds jammed the Trends Seminars presented on Monday and Tuesday by Concepts Paris Design Director Jennifer Kell as she gave the standing-room-only throng of eager buyers and industry bigwigs a sneak preview of coming attractions for Fall/Winter 2010.

The French expertise in lingerie was celebrated at another exciting sold-out show during the event, the first-ever “So French” Mode de France Fashion Show produced by A Suivre and funded by DEFI la mode de France. In all, 80 looks came down the runway, complete with accessories, music and choreography, to the delight of the crowds.

For those who missed this event or who just couldn't get enough, book your flights now: a West Coast show is planned at the Venetian hotel August 31st through September 2nd.

Curve was founded in 2007 to be the premier trade show showcasing intimate apparel, swimwear and accessories as forces in fashion and the fashion industry. Now in its third year, it has become the largest and only event of its kind in North America.

Curve New York 2009


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search