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Exciting labels & trends for 2010 S/S seasons at GDS
22
Aug '09
In the new round of orders at GDS buyers will once again find a varied range of brands – ranging from progressive and classic premium brands, international, fashion quality brands with broad market acceptance though to high-selling street and sportswear, trendsetters, traditional cult brands and children's shoe collections.

These include numerous exciting labels like Andrea Catini, Atelier do Sapato, Chibs, Eject Black, Grotesque, Kawasaki, Moschino Uomo, Ilse Jacobsen, Officine Creative, Porsche Design, Post & Co, Radical Boot, Sem Vaccaro, Tiggers Blue, Voile Blanche and 1969. From 11 to 13 September 2009 those visiting the halls of the Düsseldorf exhibition centre will find many other interesting shoe collections plus bags and other accessories for the 2010 Spring/Summer season. Presented below is a small selection of the exciting brands to be found here:
Atelier do Sapato – Vintage and Progress
Designer Rense Hekstra founded the Atelier do Sapato brand together with the owners of a Portuguese shoe factory in 2007. He drew his inspiration for the 2010 Spring/Summer collection from Bedouin culture. Traditional Bedouin clothing style influences his new expressive and elegant styles with layered looks and outer leather featuring creases and gathers. The multi-layered and welt-sewn soles have that used look as if sandblasted in a desert storm. The calfskin suede is as fine as the sand of the Sahara and the matt imitation snakeskin looks as if bleached by the sun. The colour scheme is warm and intense with tones ranges from deep black, midnight blue, dark olive and denim nuances through to warm beige, different sand tones and finally woollen white. The new line presents hand-worked flat or high sandals with cork platform soles as well as desert boots with crepe soles. For this season artist Salimah Gablan has designed a new art campaign for Atelier do Sapato that symbolises the brand's unique signature style. The creative collages feature imaginative ink drawings inspired by the female form in combination with stills of the new collection. (Hall 4 Stand W38)

Chibs – Futuristic Aspects
Chibs' target group identifies heavily with brand messages and is called the “Walking Society”. They are young, style-oriented men who attach importance to fashion and comfort. The image of the brand stands for strength, technology, innovation and modernity. With collections that stand for the latest fashion trends the label reflects the need for unique lifestyle and individuality.(Hall 4 Stand B41)

Moschino Uomo – The Search for Lightness
Moschino's men's shoe collection for Spring/Summer 2010 represents that search for lightness of foot. At the forefront here are materials and finish, new shapes and structures for sneakers, sandals, moccasins and the entire classical line. The leathers and suedes have a consciously worn look about them, both for sporty and classic styles. The broad colour scheme particularly includes strong aquamarine, yellow, orange as well as classic white, grey, blue and black. Special effects are produced by combining small, coloured details with basic colours. Matt materials like oiled, bycast and calfskin leather and nylon give the collection its deconstructed look. Overall the styles are subtler and less conspicuous. They include details that do not look overloaded but aim to accentuate. With its lines Moschino serves the most


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