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Jimmy Choo brings vitality & sexy glamour to H&M
30
Oct '09
When Jimmy Choo's exclusive collaboration with Hennes & Mauritz AB (H&M) lands in stores on 14th November, a glimpse of the brand's glamorous world will be available to all. Not only will Jimmy Choo be providing the perfect shoes for the party season at H&M, it will also be offering the clothes and accessories to match, as well as dressing men from head to toe. The collection features details such as crystals, studs and animal prints that make Jimmy Choo such a pioneer in the world of accessories. Arriving in around 200 stores worldwide, soon all will be able to experience the passion for Jimmy Choo at H&M.

"The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity made with stylish materials, emphasised with colour and embellishment. I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration." Tamara Mellon, Founder and President, Jimmy Choo.

"This Autumn Jimmy Choo brings vitality and sexy glamour to H&M. I love the really high strappy sandals with lots of decoration and attitude, matched with clean-cut, 80s-inspired clothes. Designer Tamara Mellon always shows her amazing shoes with equally amazing clothes, and we wanted to offer our customers a complete collection - including men's shoes and clothes too. I think this collection suits anyone with a flair for fashion and high heels." Margareta van den Bosch, creative advisor at H&M.

It's a shoe-lovers dream. For H&M, Jimmy Choo will be providing every style you need to see you through the season. From high heels and thigh-high boots to gladiator flats and ballet pumps, all the Jimmy Choo classic designs are there, and Jimmy Choo pulls out all the stops to provide decoration for the feet.There are crystal embellishments, studs, animal prints such as zebra, and accent colours of red and blue to give the shoes that real power. While glamour is the key to the skyscraper high heels, Jimmy Choo is also bringing a cropped Cuban-heel boot to H&M as well as the essential ballet pump to make it a truly complete collection.

The shoes are complemented by accessories, evening clutches and larger day bags, which are studded or fringed for the jet-set lifestyle. Belts are studded and wide, or long enough for a triple wrap. Choker necklaces, bracelets, cuffs and earrings echo the shoes perfectly.

The clothes collection has a gloss goth feel with one-shoulder dresses, jumpsuits, leather leggings and dresses covered in crystals, emphasised by a fake-fur gilet, sequined cardigans and embroidered tops. For men, there will be a selection of ankle boots and bags, as well as a wardrobe of wool blazers, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers.

Hennes & Mauritz AB


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