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DKNY & HSN launch gift giving collection for St. Jude children
21
Nov '09
Iconic denim brand DKNY JEANS and multi-channel retailer HSN announce the launch of a capsule gift giving collection offered exclusively on HSN and HSN.com for the holiday season. This collection is inspired by and designed for St. Jude's Children's Research Hospital's Thanks and Giving Program, a holiday fundraising and awareness program which encourages consumers to "give thanks for the healthy kids in your lives and to give to those who are not." Funds raised from the Thanks and Giving program benefit St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

This special capsule includes statement tees and scarves, sweaters, jeans, and track suits in an array of colors. This collection features brand sensibilities of both DKNY JEANS and St. Jude's by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM.

"We are thrilled that DKNY JEANS in partnership with HSN is providing support to our annual Thanks and Giving campaign," said Marlo Thomas, National Outreach Director. Their dedication to the campaign will make an enormous difference in the lives of so many children and their families in communities across the country. Partners like HSN and DKNY JEANS will enable us to carry on our mission that no child should die in the dawn of life."

Mark Weber, Chairman and CEO of Donna Karan International says, "DKNY JEANS has been a long term supporter of the St Jude mission. Marlo Thomas' effort to bring contributors to a higher level of involvement is wonderful and we are pleased to make that commitment. For this purpose we are happy to partner with HSN in order to raise funds and awareness to help the children and families of this extraordinary hospital."

"HSN is pleased to continue our annual tradition of supporting St. Jude through the Thanks and Giving campaign," stated Mindy Grossman, CEO of HSN, Inc. "St. Jude does great work and has become one of the highlights of the holiday season at HSN - for our customers and our employees. This year, we are excited to include DKNY JEANS in the campaign which will help even more children get the care they need."

DKNY JEANS


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