Home / Knowledge / News / Fashion / PGA, M&S and GBG announce groundbreaking partnership
PGA, M&S and GBG announce groundbreaking partnership
10
Dec '09
PGA TOUR, Marks & Spencer, United Kingdom's leading high street retailer, and Global Brands Group, announced the launch of PGA TOUR, co-branded merchandise. Effectively immediately, over 70 Marks & Spencer retail stores in United Kingdom and the retailer's coveted online store will swing to action with a range of PGA TOUR products consisting of men's casual wear, non-performance golf accessories and gift items.

Richard Price, Marks & Spencer's Trading Director for menswear, said: "We are delighted to be the UK's exclusive high street retailer for PGA TOUR co-branded clothing and other select merchandise. Our customers have always appreciated the high quality, authenticity and great value of our product offer. The addition of the PGA TOUR merchandise, which speaks the same values, will be a fantastic complement to this. We are confident that this collaboration will be a great success.”

Marks & Spencer customers in other regions are now able to purchase PGA TOUR-branded merchandise on its website.

“We are extremely pleased to partner with Marks & Spencer in this exciting retail program,” said Tom Wade, Chief Marketing Officer for the PGA TOUR. “The positioning and customers profile of Marks & Spencer align extremely well with our fan base, making it the ideal partner for retail. Marks & Spencer's international recognition as a leading high street retailer offering only quality product, gives us the confidence that the PGA TOUR licensed product range will fit well into the store's quality product assortment.”

“We are extremely pleased to bring together Marks & Spencer and the PGA TOUR. This is a fantastic opportunity for Marks & Spencer to bring PGA TOUR co-branded golf lifestyle products to a whole new level. The products are superb and will give the UK golf lovers authentic premium quality leisurewear that is perfect on or off the course,” said Jonathan Sieff, Co-Founder and Co-Chair, Global Brands Group.

Under the agreement, Marks & Spencer will be retailing several apparel ranges of PGA TOUR-co-branded products in its retail and online store. The range of merchandise will include: men's casual wear such as knitwear, jackets, trousers, sweat shirts, tank tops; hosiery; and will expand into non-performance accessories including scarves, gloves, cufflinks, towels and bags; gift items such as playing cards, golf balls, range finders, key rings, among others.

Both parties are enthusiastic about the long-term prospects of working together and agree that their similar brand values mean that the PGA TOUR range is perfect for M&S's golfing customers.

Global Brands Group (GBG)


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search