PGA, M&S and GBG announce groundbreaking partnership

10 Dec '09

3 min read

PGA TOUR, Marks & Spencer, United Kingdom's leading high street retailer, and Global Brands Group, announced the launch of PGA TOUR, co-branded merchandise. Effectively immediately, over 70 Marks & Spencer retail stores in United Kingdom and the retailer's coveted online store will swing to action with a range of PGA TOUR products consisting of men's casual wear, non-performance golf accessories and gift items.

Richard Price, Marks & Spencer's Trading Director for menswear, said: "We are delighted to be the UK's exclusive high street retailer for PGA TOUR co-branded clothing and other select merchandise. Our customers have always appreciated the high quality, authenticity and great value of our product offer. The addition of the PGA TOUR merchandise, which speaks the same values, will be a fantastic complement to this. We are confident that this collaboration will be a great success.”

Marks & Spencer customers in other regions are now able to purchase PGA TOUR-branded merchandise on its website.

“We are extremely pleased to partner with Marks & Spencer in this exciting retail program,” said Tom Wade, Chief Marketing Officer for the PGA TOUR. “The positioning and customers profile of Marks & Spencer align extremely well with our fan base, making it the ideal partner for retail. Marks & Spencer's international recognition as a leading high street retailer offering only quality product, gives us the confidence that the PGA TOUR licensed product range will fit well into the store's quality product assortment.”

“We are extremely pleased to bring together Marks & Spencer and the PGA TOUR. This is a fantastic opportunity for Marks & Spencer to bring PGA TOUR co-branded golf lifestyle products to a whole new level. The products are superb and will give the UK golf lovers authentic premium quality leisurewear that is perfect on or off the course,” said Jonathan Sieff, Co-Founder and Co-Chair, Global Brands Group.

Under the agreement, Marks & Spencer will be retailing several apparel ranges of PGA TOUR-co-branded products in its retail and online store. The range of merchandise will include: men's casual wear such as knitwear, jackets, trousers, sweat shirts, tank tops; hosiery; and will expand into non-performance accessories including scarves, gloves, cufflinks, towels and bags; gift items such as playing cards, golf balls, range finders, key rings, among others.

Both parties are enthusiastic about the long-term prospects of working together and agree that their similar brand values mean that the PGA TOUR range is perfect for M&S's golfing customers.

Global Brands Group (GBG)

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