Home / Knowledge / News / Fashion / PGA, M&S and GBG announce groundbreaking partnership
PGA, M&S and GBG announce groundbreaking partnership
10
Dec '09
PGA TOUR, Marks & Spencer, United Kingdom's leading high street retailer, and Global Brands Group, announced the launch of PGA TOUR, co-branded merchandise. Effectively immediately, over 70 Marks & Spencer retail stores in United Kingdom and the retailer's coveted online store will swing to action with a range of PGA TOUR products consisting of men's casual wear, non-performance golf accessories and gift items.

Richard Price, Marks & Spencer's Trading Director for menswear, said: "We are delighted to be the UK's exclusive high street retailer for PGA TOUR co-branded clothing and other select merchandise. Our customers have always appreciated the high quality, authenticity and great value of our product offer. The addition of the PGA TOUR merchandise, which speaks the same values, will be a fantastic complement to this. We are confident that this collaboration will be a great success.”

Marks & Spencer customers in other regions are now able to purchase PGA TOUR-branded merchandise on its website.

“We are extremely pleased to partner with Marks & Spencer in this exciting retail program,” said Tom Wade, Chief Marketing Officer for the PGA TOUR. “The positioning and customers profile of Marks & Spencer align extremely well with our fan base, making it the ideal partner for retail. Marks & Spencer's international recognition as a leading high street retailer offering only quality product, gives us the confidence that the PGA TOUR licensed product range will fit well into the store's quality product assortment.”

“We are extremely pleased to bring together Marks & Spencer and the PGA TOUR. This is a fantastic opportunity for Marks & Spencer to bring PGA TOUR co-branded golf lifestyle products to a whole new level. The products are superb and will give the UK golf lovers authentic premium quality leisurewear that is perfect on or off the course,” said Jonathan Sieff, Co-Founder and Co-Chair, Global Brands Group.

Under the agreement, Marks & Spencer will be retailing several apparel ranges of PGA TOUR-co-branded products in its retail and online store. The range of merchandise will include: men's casual wear such as knitwear, jackets, trousers, sweat shirts, tank tops; hosiery; and will expand into non-performance accessories including scarves, gloves, cufflinks, towels and bags; gift items such as playing cards, golf balls, range finders, key rings, among others.

Both parties are enthusiastic about the long-term prospects of working together and agree that their similar brand values mean that the PGA TOUR range is perfect for M&S's golfing customers.

Global Brands Group (GBG)


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search