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Brazilian Footwear Congress to focus on retail market & fashion trends
01
Jan '10
The 14th edition of the Brazilian Footwear Congress, to be held just before Couromoda 2010, Sunday, January 17th in São Paulo, comes with a full display of new features in conferences, debates and information. The event, already an established part of the agenda of the Brazilian retailers, will present interesting issues for the retailers, namely the variable remuneration and participation in profits or results.

The Congress will also feature a fashion presentation by designer Walter Rodrigues, who will speak about a research study carried out by Assintecal (Brazilian Association of Manufacturers of Components for Leather, Footwear and Leather Goods) showing the Fall/Winter 2010 trends.

PROGRAM
02:45 pm to 03:45 pm
1st Conference: VARIABLE REMUNERATION: WHAT IS THERE BESIDES THE SALES COMMISSION?
The new features that are being practiced and the most common modalities in the variable remuneration. Challenges in personnel management. Variable remuneration policies.Real cases applied to the retail market.

Speaker: JUVENAL MARCELO DOS SANTOS

Consultant with a vast experience in the management of remuneration plans by results. Founder and partner-consultant of TAJI – Consultants and Advisers, headquartered in the city of São Paulo.

03:45 pm to 04:15 pm
2nd Conference: PARTICIPATION IN PROFITS OR RESULTS (PLR). LAW 10.101 AND ITS APPLICATION
The applicability of Law 10.101, to whom it is intended for and its tax benefits. As the remuneration by performance could be inserted in the program of Participation in Profits or Results.

Speaker: FERNANDA DELLA ROSA

Economist, partner-director of Della Rosa Consultants Associated, headquartered in the city of São Paulo. Consultant to Fecomercio/SP. Author of the book “Participação nos Lucros ou Resultados – A Grande Vantagem Competitiva”.

04:15 pm to 04:45 pm
DEBATERS TABLE - formed by retailers that will analyze the issues presented:

- Marconi Leonel Matias dos Santos
Store Calçados Itapuã. President of Ablac- Brazilian Footwear and Leather Goods Retailers Association

- Mario Zanatta
Store in the Calcenter

• Carlos Mamoru Ajita
Store Casas Ajita

05:10 to 06:10 pm
3rd Conference: FALL/WINTER 2010: A GUIDE OF STYLE AND SHOPPING FOR RETAILERS

Presentation of the research carried out by Assintecal (Brazilian Association of Manufacturers of Components for Leather, Footwear and Leather Goods) encompassing footwear and artifacts up to finished products.

Speaker: WALTER RODRIGUES

One of the most respected designers of Brazil, Walter Rodrigues is the Coordinator of the Assintecal Nucleus of Design, where he carries out works with footwear companies.

Information:
14th Brazilian Footwear Congress
Sunday, January 17th
Accreditation: 01:30 pm to 02:30 pm
Congress: 02:30 pm to 06:45 pm
Closure: 06:45 pm, followed by a cocktail
Venue: Sala São Paulo – Parque de Exposições Anhembi

Couromoda 2010


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