Home / Knowledge / News / Fashion / Timberland returns to Sundance Film Festival for 2010
Timberland returns to Sundance Film Festival for 2010
06
Jan '10
The Timberland Company will return to the world-renowned Sundance Film Festival for its second year as the Official Footwear and Outerwear Sponsor. This year's Festival will take place in Park City, Salt Lake City, Ogden and Sundance, Utah from January 21 - 31.

In its sponsorship role, the brand will provide winter boots and exclusive, co-branded Timberland® / Sundance Film Festival jackets for over 300 Festival filmmakers and programming team members, as well as gloves for over 2,000 Festival volunteers, offering much-needed protection from the winter elements. Timberland will also lend support to the Festival's on-site environmental efforts by sponsoring walking maps and transit signage throughout Park City, promoting eco-conscious modes of transportation that will help alleviate road congestion and smog emissions.

"At Timberland, we are passionate about the outdoors and protecting it for future generations. Right down to our logo -- a tree. It's in our roots, it's who we are," said Theresa Palermo, Senior Director of North American Marketing for Timberland. "The Sundance Film Festival presents a unique opportunity for us to showcase our products - which are perfect for Utah's wintry landscape - while also sharing in the Festival's commitment to supporting forward-thinking artists and preserving the environment."

Timberland's sponsorship will afford significant on-site brand awareness and consumer interaction during the Festival this year, even providing an opportunity to give consumers a sneak peek at the brand's Fall 2010 premium footwear and outerwear lines - including its popular Earthkeepers(TM) line of boots for men and women, which contain a variety of recycled materials. For the first time ever, Timberland will host an on-site "Timberland Retreat" lounge, where consumers can learn more about the brand's Earthkeepers(TM) products and the company's commitment to preserving the environment.

Festivalgoers can visit the Timberland Retreat for daily giveaways including multiple head-to-toe wardrobes and gift certificates, and accessories such as organic cotton tote bags, backpacks, stainless-steel tumblers and more. The Timberland Retreat will be located in a brand-new Festival sponsor area on Heber Avenue (at Main Street), in the "Lower Main" stretch of downtown Park City, open daily from 10 am - 6 pm.

In addition to its on-site presence, during the 2009 holiday season Timberland hosted an online and in-store sweepstakes for a trip to the 2010 Sundance Film Festival. The lucky winner and a guest are receiving round-trip flights and lodging, Timberland® Earthkeepers(TM) gear, and tickets to film screenings.

For those fans unable to attend this year's Festival: Timberland hasn't forgotten you. In an effort to keep people up-to-date on the latest from Sundance, Timberland will provide on-site videos, "Man-on-the-Street" interviews, photos and posts throughout the Festival so that fans don't miss a beat.

The Timberland Company


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search