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Oakley partners with TACA
03
Feb '10
Oakley, Inc. announced that it has partnered with Talk About Curing Autism (TACA), an organization that supports, empowers and educates families living with autism. Oakley has created unique renditions of two of its popular eyewear designs and will donate $20 to TACA with each sale of these special editions.

"We are honored to team with TACA and play a part in spreading the message of hope," said Pat McIlvain, Oakley's Vice President of Global Sports Marketing. "These new TACA special editions will fuel awareness, and we are proud to contribute $20 from each sale to assist in supporting TACA's ongoing mission to help children with autism reach their true potential," McIlvain concluded.

"Corporations like Oakley are a wonderful gift to TACA and the families we serve," said TACA Executive Director Lisa Ackerman. "Oakley brings a powerful influence to foster awareness and visibility of autism, and to aid our mission to help a community in great need. We are grateful for this support, and for friends like Oakley," Ackerman concluded.

One in every 91 children in the U.S. is diagnosed with an autism spectrum disorder. Worldwide statistics are thought to be just as significant. TACA believes that with appropriate medical interventions, traditional therapies and support services, many children with autism can greatly improve and some can recover. With its website and support team, TACA is taking the message of hope where help is needed, bringing crucial information on the best practices for treating autism spectrum disorder.

The new TACA Oakley Fuel Cell and TACA Oakley Ravishing eyewear are highlighted with the art of a puzzle motif, signifying that the puzzle of autism can be solved. The multicolored design highlights the frame stems and is also featured on the included Microclear™ bag, added for lens cleaning and frame storage. Each sunglass package also includes a puzzle piece with an attached wearable pin in the shape of the TACA logo.

Oakley Ravishing blends beauty with self-assured style in a statement of sophistication with uniquely feminine geometry. Oakley Fuel Cell is a men's frame in a streetwise design that matches confident contours with an authentic look of originality. Both come with Oakley's unrivaled High Definition Optics (HDO) and meet all ANSI Z87.1 standards for clarity and impact resistance. These comfortably lightweight frames are made of durable O Matter and feature pure Plutonite lenses that filter out 100% of all UV.

Oakley Inc


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