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Sperry Top-Sider new store offers newly expanded product lines
18 Feb '10
4 min read
Delivering The Authentic Nautical Shopping Experience
The new Sperry Top-Sider stores will feature a complete footwear assortment for men, women and children, as well as apparel and accessories collections. The stores are designed for an engaging shopping experience, one that's anchored in the brand's rich nautical heritage and the Passion for the Sea brand position. The store's exterior facade is simple and provides a sleek and modern portal into the store. Customers can shop and browse the entire store from the front display area to the back of the store, called the Boathouse, which is designed to capture the look of a true working boathouse -- an integral part of the nautical lifestyle.
The materials used in the new Sperry stores were carefully selected to reflect authentic nautical design. The floors in the front section feature a wide plank porcelain tile that captures the look of a painted and weathered floor reminiscent of those found in seaside cottages along the Eastern Seaboard. The floors in the Boathouse are simple sealed concrete, evoking the no-nonsense feel of a working boathouse. Nautical props and lighting fixtures are strategically placed throughout the Boathouse to enrich the experience, adding authenticity. Finishes feature laminates ranging from Nepal Teak -- popular in a wide variety of yachts -- to silver, blue and white laminates, echoing the signature colors of the Sperry brand.
The new Sperry Top-Sider stores will feature a complete footwear assortment for men, women and children, as well as apparel and accessories collections. The stores are designed for an engaging shopping experience, one that's anchored in the brand's rich nautical heritage and the Passion for the Sea brand position. The store's exterior facade is simple and provides a sleek and modern portal into the store. Customers can shop and browse the entire store from the front display area to the back of the store, called the Boathouse, which is designed to capture the look of a true working boathouse -- an integral part of the nautical lifestyle.
The materials used in the new Sperry stores were carefully selected to reflect authentic nautical design. The floors in the front section feature a wide plank porcelain tile that captures the look of a painted and weathered floor reminiscent of those found in seaside cottages along the Eastern Seaboard. The floors in the Boathouse are simple sealed concrete, evoking the no-nonsense feel of a working boathouse. Nautical props and lighting fixtures are strategically placed throughout the Boathouse to enrich the experience, adding authenticity. Finishes feature laminates ranging from Nepal Teak -- popular in a wide variety of yachts -- to silver, blue and white laminates, echoing the signature colors of the Sperry brand.
Sperry Top-Sider
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