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Vlado Footwear supports Jerkin
12
Mar '10
As Jerkin' mainstreams, new dance crews and artists are competing and performing at events throughout the Nation. Now, in a one of a kind dance competition in Los Angeles, the Los Angeles Clippers and Vlado Footwear are joining forces to bring the Jerkin' Community to the forefront of family entertainment, with Showdown LA on Saturday, April 10th, from 9 a.m. to 6 p.m. at the Los Angeles Convention Center.

The event will showcase dance crews battling it out 'Jerk' style and is expected to attract thousands of youth from around the area. Up and coming Jerkin Crews, along with some of the Nation's most seasoned Crews, will compete for top recognition as the NJA SHOWDOWN LA Champion. Participating crews will vie for trophies, shoes, apparel and cash. This one of a kind event is geared toward bringing the greater Los Angeles community together with entertainment for all ages.

Every generation has its own rites and rituals, but they all share the desire to identify themselves from their predecessors and create something unique. The Jerk movement has become a dance phenomenon that not only consists of unique leg work to a new sound of music, but it incorporates a lifestyle that features skinny jeans, bright energetic colors, and brings individuality back to the table that exceeds the typical "trendy movement," and The Ranger$ stand for it all!

The Ranger$ are the top Jerkin Crew on the circuit right now, winning awards and holding on to a strong fan base of over 800,000 followers and they only recently got started. The rap group New Boyz wrote and recorded a hit in Los Angles entitled 'You're a Jerk' pushing the Jerk culture further into the phenomenal mainstream status it is today. As the jerk culture continues to flourish, major music labels are signing Jerk artists, like the Ranger$, at a rapid rate and searching for the best Jerk groups on the internet. Vlado Footwear tapped into that internet market earlier in the year with the National Jerk Association (NJA) and a video Jerk competition, which saw over 600 entries come in from across America.

"We are giving kids an opportunity to come out and show off their talent," states founder of Vlado Footwear, Jill Kim. "This movement is much more than most people understand. We are not only bringing the families together for some great entertainment, but also for education and awareness into very creative new and positive culture."

Expected crews include The Ranger$, Action Figures, UCLA Jerk Kings, and the LOL Kidsz to name a few. A special musical performance by youth advocate and the 2009 Pop Artist of the Year, 'Chani,' along with the Youth Unity Group of some of Hollywood's most talented young vocalists, who participated in the 'We Are The World The Next Generation 2010' remake, which Chani produced, through her Chani Girl Foundation.

Vlado Footwear


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