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Al Madani opens 2 new stores at Mirdif City Centre
Mar '10
Al Madani Group (AMG), the retail veteran in fashion, food & beverage, textile & tailoring, inaugurated its newest 2 outlets at Mirdif City Centre. AMG presently has over 60 outlets in the UAE and represents sought after international brands throughout the region. Brands include: Levi's, Hang Ten, Thwab Al Watani Tailoring, Chevignon, Dockers®, Blush, Charley's Grilled Subs, Zummo and Whittard of Chelsea Tea & Coffee. Mohammed Al Madani, Chairman & CEO – AMG was present to mark the significant occasion.

The 2 brands which are being introduced at the Mirdif City Centre include Levi's and Charley's Grilled Subs.

“The new outlets reinstate AMG's long and innovative legacy of providing excellence in the retail sector,” said Mohammed Al Madani, Chairman & CEO - AMG. “In times when retailers in the region are following a slowdown approach, we are forging ahead with well-placed confidence in our endeavour to maintain profitability and remain at the forefront of the retail revolution”, he added.

Leading jeans brand Levi's announces its new store at Mirdif City Centre. This store offers pure fashion and style. 'Revolution' is a premium retail concept which revolves around creating the definitive way to buy jeans; reaffirming Levi's as the denim specialist and original pioneer and authority in denim retailing. This concept emphasises choice, highlights the strengths of the brand thus creating the purest expression of Levi's at retail.

The concept helps to guide the consumer through the complex range of fits, finishes and sizes in the clearest and most engaging way; offering a distinct choice between service and self-selection.

“Ms. Preeta Menon, G.M Levi's & Dockers, said that “At Levi's we have has always strived to deliver the best of fashion. The new outlet would be a never before lifestyle destination and would add a new dimension to our offerings and a sharper edge to our retailing credentials. We have also launched the Limited Edition of The Levi's 501 Gold Jeans. This is the legendary Levi's 501 fit with an 18k gold Waist button. This will be exclusive to Mirdif City Centre and only 8 lucky customers would have the opportunity to own these Iconic pairs”. She added The Levi's 501 Gold Jeans with a very limited number of units produced; each of these is a rarity with a solid 18k gold waist button. This exclusive range is crafted with the finest denim, carefully aged in a contrast of luxury and lived-in simplicity. This unique version of the legend is bound to be fervently contended by the most discerning denim connoisseurs.

The occasion also sees the introduction of AMG's 8th Charley's Grilled Subs outlet. Charley's offers health-conscious patrons a unique alternative to fast food dining. The 'watch– it cooking' concept means that each meal is prepared to the exact specifications of the customer who watches in anticipation as their order is chopped, diced and grilled right before their eyes.

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