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Ravenous bags 'Editors' Choice Best Debut' Award
Apr '10
Columbia Sportswear Company a leading innovator in the global outdoor apparel and footwear industries announced that its Ravenous trail running shoe has received the "Editors' Choice Best Debut" Award from Trail Runner magazine.

Trail Runner magazine lauded the Ravenous' successful combination of support and performance. "With this debut, Columbia makes a huge splash in the trail-running market. For its light weight, the Ravenous offers excellent arch support, pronation control and cushioning."

The Ravenous features a unique, 3D Techlite heel capture system combining the cushioning of Techlite -- a proprietary Columbia technology offering superior lightweight support -- with a transparent external heel counter. By inverting traditional heel construction, the new Ravenous reduces heel motion and offers a more accommodating, nearly custom, fit.

With its technologically advanced construction, superior fit and nimble feel, The Ravenous had already turned heads throughout the industry, winning an Outdoor Industry Award from International Forum Design in July, 2009. The innovative shoe is also featured in the 2010 Shoe Review in the April edition of Runner's World Magazine. According to Runner's World, "The new Ravenous packs a lot of pillowy cushioning into a lightweight package, making it ideal for pounding the pavement or a level cinder trail... the support cup cradles the heel on uneven terrain and keeps the foot from slipping around in the shoe."

Key Points:

• The Ravenous' innovative 3D Techlite heel capture system is created to hug the heel with a custom fit and minimize heel motion for exceptional comfort and control on the trail.
• A Techlite molded midsole provides cushioning and support in a lightweight package.
• The advanced traction sole features Omni-Grip lugs for exceptional traction and durability on trail surfaces.

Columbia Sportswear Company

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