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Fashion/apparel category continues to grow for LIE
24
May '10
Licensing International Expo, the world's leading marketplace for buying and selling Intellectual property rights, has announced that the fashion/apparel exhibitor sector for this year's show has increased its exhibitor base 28% over last year. Top licensing agencies Creative Brands Group and Gator Group are returning as exhibitors and YUMS, a shoe and apparel company has signed on for the first time this year. The show takes place June 8-10, 2010 at Mandalay Bay Convention Center in Las Vegas, NV.

Returning to the show for the fifth time, Creative Brands Group represents fashion companies, including Kitson, Beverly Hills High School, Extra Frosting, LIFE, Kingsley, Glamajama, Loyal Army, Mini Shatsu, Kid Dangerous, Fuzzy Nation, Lunartics, Charuca and Mark Nason.

Gator Group will be showcasing fashion/lifestyle programs for Emily the Strange, ACA Joe and birdie and will debut a few new art-based fashion brands as it celebrates its second year with the show. Gator Group has also arranged for Paul Frank Industries to have a dedicated area on the show floor along with the brand's colorful Winnebago which will be parked near the Fashion Cafe area. Joining the expo as a first time exhibitor, YUMS is a Dallas based pop culture brand for the street savvy consumer and is known as the "future of footwear and apparel."

"The fashion and apparel category continues to grow for Licensing International Expo (LIE), as we welcome back top agencies, Creative Brands Group and Gator Group, while seeing new companies like YUMS exhibit for the first time," said Show Director Liz Crawford. "These brands represent a very diverse group of licensing opportunities, demonstrating how vital fashion/apparel is to the overall industry."

The fashion/apparel industry has made a major impact among the licensing world in recent years and there has been a strong trend of well known celebrities lending their brand names to apparel companies. The industry accounts for 38.4% of the overall $187.2 billion worldwide licensing market. This sector is seen as an emerging category for the Licensing International Expo and is also a natural fit for Advanstar Communications, since they have been putting on MAGIC, the largest international fashion trade show, since 1998.

Celebrating its 30th year, Licensing International Expo is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products.

Advanstar Communications Inc, producer of Licensing International Expo, Brand Licensing Europe, Brand Licensing Central & Eastern Europe and License! Global Magazine, is a leading worldwide media company providing integrated marketing solutions for the License, Fashion, Life Sciences and Powersports industries.

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications.

Licensing International Expo


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