Home / Knowledge / News / Fashion / Future Fashions to market Liz products under Axcess
Future Fashions to market Liz products under Axcess
19
Jun '10
Liz Claiborne Inc. announced a licensing agreement with Future Fashions, a division of Trimera Group, under which Future Fashions will become the licensing partner in the Canadian market for Liz Claiborne apparel, handbags and related accessories, which are not currently licensed in Canada. This agreement also includes licensing the rights for Men's and Woman's apparel under the Axcess brand name in the Canadian market. Trimera Group is a retailer, licenser, marketer and manufacturer of premium, diverse brand-name sportswear, activewear, outerwear, swimwear, intimates and accessories worldwide. Liz Claiborne and Axcess will join a world class stable of brands working with Trimera Group including Disney, Nike, Sean John, and Nickelodeon among others.

With this agreement, Liz Claiborne Inc. will provide select design services, with Trimera Group also taking on some design responsibility, as well as sourcing, production, distribution, marketing, and merchandising for the brand in that market. The design and feel of the brand will remain consistent with the strong heritage of Liz Claiborne, but will be adapted specifically to meet the needs of the Canadian marketplace. Liz Claiborne-branded apparel, handbags and related accessories will remain available for sale at stores throughout Canada.

Commenting on the partnership, Liz Claiborne Canada President, Walter Lamothe said: “Today, we've taken another important step in the evolution of the Liz Claiborne brand around the globe. We are joining forces with Trimera Group to best serve the Liz Claiborne consumer in Canada. Trimera Group has an extensive network of clients and a long history of distributing great brands in this market. Additionally, the team really knows and understands the Liz Canadian consumer. As such, this partnership will help us capitalize on the vast potential that exists for this iconic brand in the country.”

“The Trimera Group team is very pleased to be collaborating with Liz Claiborne on this exciting endeavor,” said Dan Elituv, chairman of Trimera Group. “We are excited to be establishing a long-term relationship with this iconic brand.”

Liz Claiborne Inc. designs and markets a global portfolio of retail-based premium brands including Juicy Couture, Kate Spade, Lucky Brand and Mexx. The company also has a refined group of department store-based brands with strong consumer franchises including the Monet family of brands, Kensie, Kensiegirl, Mac & Jac, and the licensed DKNY Jeans and DKNY Active brands. The Dana Buchman and Axcess brands are sold at Kohl's, and beginning in Fall 2010, the Liz Claiborne and Claiborne brands will be available at JCPenney and the Liz Claiborne New York brand designed by Isaac Mizrahi will be available at QVC. Liz Claiborne New York will also be available at company-owned outlet stores and internationally.

Headquartered in Montreal, Quebec, The Trimera Group is a retailer, licenser, marketer and manufacturerof premium, diverse brand-name sportswear, activewear, outerwear, swimwear, intimates and accessories worldwide.

Liz Claiborne Inc


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search