Home / Knowledge / News / Fashion / GapKids 1969 Jeans collection built for style & durability
GapKids 1969 Jeans collection built for style & durability
29
Jun '10
Gap introduced its latest collection of 1969 Premium Jeans – this time, made especially for GapKids. Re-engineered with a focus on style and quality, the new collection offers the most comfortable, long-lasting and versatile denim on the market for young fashionistas and fashionistos.

Building upon GapKids' already premium denim offering, GapKids 1969 Premium Jeans take the fashion quotient up a notch with new fits like the Super Skinny for girls and Skinny for boys, elevated washes and fabrics, and the addition of signature details like the chambray waistband and blue rivet borrowed from adult 1969 jeans. Featuring a wide range of fits, washes and details that let kids express their personal style, every kid – from trendsetters-in-training to playground athletes – can find their favorite pair of jeans.

"As we welcome GapKids to our 1969 jeans family, we're thrilled to now offer 1969 Premium Jeans to all generations," said Mark Breitbard, Executive Vice President, GapKids and babyGap. "In building the collection we put a lot of emphasis on what's important to kids and their parents – quality, versatility, and a range of fits and washes. Simply put, we've got the best fitting premium jeans for kids at an accessible price point."

The 1969 Fit:
Featuring four core fits for girls and five for boys, the new premium jeans include classic rinses in hues from the darkest ink to light finishes and bold colors. Girls' fits include: Super Skinny, Skinny, Boot and Straight ranging in slim, regular and plus sizes. Boys' fits include Skinny, Straight, Boot, Original and Loose in slim, regular and husky sizes. With new fit blocks and adjustable waistbands, the GapKids1969 Premium Jeans not only complement growing bodies by making each pair go further, but also offer a consistent fit among different silhouettes making shopping that much easier for Mom.

1969 Kids Pop-up:
To celebrate the launch, Gap opened 1969 Kids on celebrity-laden Robertson Blvd in West Hollywood on Friday, June 25. The kids-centric pop-up shop, modeled after Gap's popular 1969 Jeans Shop for adults next-door, is anchored in the new GapKids denim collection and will be open for three months. The shop features a hand-selected assortment of fashion-forward and iconic pieces from the GapKids fall collection including plaid shirts, Junkfood graphic tees, crochet-detail tops, floral and chambray dresses, and a selection of fun accessories like watches, hats, pencil cases and key chains.

In addition to kids, the shop will feature babyGap 1969 Premium Jeans, launched earlier this year for babies 0-24 months.

Starting July 10, and every Saturday through August 21, 1969 Kids will host special events just for kids and their parents. Gap partnered with the lifestyle experts Michele Adams and Gia Russo from Momologie – an online newsletter for moms that speaks to the latest trends in family, entertaining, fashion, food, home and travel – to host an exclusive launch event on June 24, as well as additional Saturday events open to the public on July 10, July 17 and July 24. Gap is also partnering with The Mother Company, a group of moms and parents dedicated to creating a new kind of children's entertainment that focuses on social and emotional learning, to host four Saturday events open to the public on July 31, August 7, August 14 and August 21.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search