Home / Knowledge / News / Fashion / CURVENY NY boasts increase in number of swimwear brands
CURVENY NY boasts increase in number of swimwear brands
12
Aug '10
The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined retail success of 2010 and brands that surpassed themselves in both creativity and quality. Each not only exceeded market expectations, but catered to the year's current market requirements.

A positive outlook has returned with the Spring/Summer 2011 collections showcased at CURVENY New York, which include the very important Valentine's Day peak time for the lingerie world.

Vendors, designers and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques and performances. New product categories were presented in a subtle way that is sure to feed the appetite of consumers who desire freshness and real content.

This demand was accompanied by the entrance of many new brands across a wide range of segments, including: Top Secret, Anna Maria La Bianca, Frankie and Johnny, Claridge and King, Pretty Polly, Royce, Cantaloop, Bassoni, Dorit, SAXX Apparel and Juicy Couture, to name a few. These brands further demonstrate the exciting, dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.

The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Dillards and JC Penney, to online stores such as Bare Necessities and Her Room, and to numerous specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest – leading buyers have now made CURVENY New York their three-day “home”.

The quality of buyers exceeded the quality of previous years, while the quantity was on par with CURVENY New York last August with almost 3,000 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and South America. This proves the growing importance of the North American market offerings within the entire fashion world.

The new partnership between CURVExpo and the Council of Fashion Designers of America (CFDA) and Fashion Targets Breast Cancer (FTBC) was celebrated at the kickoff event, “Party for a Cause”, with prominent members of the CFDA and the industry including Betsey Johnson, Carole Hochman and Josie Natori.

At the event, these individuals toasted CURVExpo's efforts in bringing the industry to the forefront of the fashion world, placing the CURVExpo community into such an elite organization and joining forces for a great cause. Both vendors and retailers are eager to become active supporters and have agreed to become a part of something that touches all of us. The 2011 CURVE/CFDA-FTBC campaign will be disclosed by the end of this year.

CURVENY New York also boasted an increase in the number of swimwear brands, with 26 now exhibiting. Seeking a classy environment for their collections, these brands find it obvious to join The Designer Lingerie and Swim Show, which takes place at the same time as the New York Swim Market Week. After the launch of the Las Vegas Swim Fashion Week this upcoming August 2010 at CURVENV Las Vegas, we are pleased to announce that CURVENY New York August 2011 will launch its own New York Swim Fashion Week on July 31, August 1 and August 2.


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search