Home / Knowledge / News / Fashion / PURE ups its offering!
PURE ups its offering!
Dec '10
Fashion trade exhibition Pure will see the expansion into Earls Court in February 13-15, 2011 offering the largest selection of handpicked brands in the UK. Pure Spirit will move into London Earls Court and will run simultaneously to Pure London at Olympia, attracting more buyers than ever before.

Pure London and Pure Spirit will house Autumn/Winter 2011 collections alongside Spring/Summer 2011 short orders, presenting over 1,100 of the industry's most creative, luxurious, lust-have brands.

The exciting growth of the Pure brand will benefit the current visitor base, whilst creating an even stronger identity with young fashion retailers. Buses will run between Earls Court and Olympia every 7 minutes to ensure efficient and easy access to both shows.

Buyers will get an overview of the market place through a comprehensive look at the hundreds of collections on display, three catwalk stages with over eight shows a day and a full seminar programme.

This season Pure London sees an abundance of new and returning brands added to the line up, as well as new features and sections. The floor plan has been re-edited to strengthen the contemporary offering and make it easier for buyers to browse. Following its highly successful launch, February will see the return of Pure Premium, within the main show, offering exquisitely sophisticated high-end bridge collections.

New to Pure Premium, Blank, will be showcasing their new collection. Created by designer Diana Irani, the products are of extreme precision with embellished delicate fabrics draped into exceedingly feminine shapes. Diana has developed a complete wardrobe of ultra feminine, sophisticated and romantic styles that includes both long and short evening dresses, bamboo knit cardigans, silk kaftans and leather coats, jackets and dresses.

The Directional section will house a range of brands including Selected Femme, Almost Famous, Darling, Fever, Charli, Oxmo and Peppercorn. Leading British fashion brand Fenn Wright Manson will be returning to the show after a short break. Their innovative and timeless collections with emphasis on chic and feminine cuts in a range of textures and patterns, will be a must visit.

Back in the Boutique section, Ian Stuart London, Ispirato, Gloria Estelles, Alfredo Vaez will present their new collections whilst the Studio section will see the return of firm favourites Lauren Vidal, Masai and Lilith.

Pure Accessories will be showing a range of high end designer brands including the much loved Zandra Rhodes and her fabulous handbag collection as well as Ally Capellino, matt & nat, Suzy Smith and Red or Dead. Top jewellery brands Sam Ubhi, Anna Lou of London, Lola Rose and Lucas Jack will be bringing their new collections of elegant costume and fine jewellery.

The Footwear brands on show in the dedicated footwear area are split into three distinct sections: trend-led, designer and new, making browsing easier for buyers. New to Pure are Unleashed, Minnetonka and Rocky Brands, while Arche, Salvador Sapena, Audley, Frye, Uinsa, Bronx, Ravel, Chinese Laundry and Emu will be back at the show.

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search