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PURE ups its offering!
07 Dec '10
5 min read
Pure Spirit has grown into its own event for February 2011, with over 350 of the hottest fast-fashion and forward-order brands and upcoming designers. The show will house the best of trend-led men's and women's fashion. Edited into two individual sections, She, for feminine brands, and Label, for unisex lifestyle brands – buyers will be able to source from over 250 brands. Co-located with Pure Spirit will be Stitch, hosting the best in menswear and accessories.
Following the successful introduction of Label a few seasons ago, this section will house men's and women's branded young fashion lifestyle brands. Confirmed names include Blood and Glitter, Freddy, Vacant, Pepe Jeans and Iron Fist.
Top regular brands on show include Mina, Me &Thee, Pink Soda, Rare, Ruby Rocks, Love, Numph, Eucalyptus and Orion London will sit alongside newcomer's Renee London, Maggie and Me, Frock and Frill, Goldust, Jeepers Peepers and Toki and Nabi.
At the cutting edge of modern and directional fashion, Pure Spirit is launching Next Generation; a new platform for emerging designers to present their original, new collections and build their profile and exposure. Designers will be able to experience the scale and reach that an event like Pure Spirit can offer, all at a much subsidised rate.
Pure Spirit is taking applications from designers; sixteen women's and men's wear places to be filled. A panel made up of Britain's fashion industry experts and editors will select two winning designers who will be invited to exhibit their collections in front of the thousands of buyers at Pure Spirit at no cost, plus a further fourteen entrants will be offered the opportunity to exhibit their collections for the subsidised rate.
“In August 2010 Pure had the biggest audience ever taking the event to another level. Pure will continue to drive this momentum, with new brands, new sections, a re-edited floor plan, and a range of informative seminars and catwalk shows. We can now fulfill the demand of even more brands who want to take part in a London fashion trade event. Pure welcomed over 12,500 visitors in August 2010. With the launch of Pure Spirit in Earls Court we plan to grow this visitor base, plus welcome a raft of new retailers and to see visitor numbers across both events exceed 16,000.” Commented Sarah Lawrence, Event Director of Pure London.
Following the successful introduction of Label a few seasons ago, this section will house men's and women's branded young fashion lifestyle brands. Confirmed names include Blood and Glitter, Freddy, Vacant, Pepe Jeans and Iron Fist.
Top regular brands on show include Mina, Me &Thee, Pink Soda, Rare, Ruby Rocks, Love, Numph, Eucalyptus and Orion London will sit alongside newcomer's Renee London, Maggie and Me, Frock and Frill, Goldust, Jeepers Peepers and Toki and Nabi.
At the cutting edge of modern and directional fashion, Pure Spirit is launching Next Generation; a new platform for emerging designers to present their original, new collections and build their profile and exposure. Designers will be able to experience the scale and reach that an event like Pure Spirit can offer, all at a much subsidised rate.
Pure Spirit is taking applications from designers; sixteen women's and men's wear places to be filled. A panel made up of Britain's fashion industry experts and editors will select two winning designers who will be invited to exhibit their collections in front of the thousands of buyers at Pure Spirit at no cost, plus a further fourteen entrants will be offered the opportunity to exhibit their collections for the subsidised rate.
“In August 2010 Pure had the biggest audience ever taking the event to another level. Pure will continue to drive this momentum, with new brands, new sections, a re-edited floor plan, and a range of informative seminars and catwalk shows. We can now fulfill the demand of even more brands who want to take part in a London fashion trade event. Pure welcomed over 12,500 visitors in August 2010. With the launch of Pure Spirit in Earls Court we plan to grow this visitor base, plus welcome a raft of new retailers and to see visitor numbers across both events exceed 16,000.” Commented Sarah Lawrence, Event Director of Pure London.
Pure London
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