Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.
Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."
Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."
The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.
Dari Marder, Chief Marketing Officer, Iconix Brand Group, stated, "Rumer brings a dynamic and contemporary feel to the campaign. She is modern day Hollywood royalty and has a unique, fresh style that we've captured in these beautiful photos."
To support the marketing campaign, Willis will make several appearances on behalf of the Badgley Mischka brand.
Badgley Mischka is a true lifestyle brand recognizable worldwide and a favorite of celebrities including Halle Berry, Katy Perry, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and others. The Badgley Mischka label includes: Badgley Mischka Couture, Collection Eveningwear, Mark + James contemporary collection, Footwear, Handbags, Fine Jewelry, Fashion Jewelry, Timepieces, Eyewear, Accessories, Bridal and Bridesmaids, Swimwear, Fragrance and Home. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
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