Home / Knowledge / News / Fashion / Cedella Marley to design PUMA Jamaican Olympic kit
Cedella Marley to design PUMA Jamaican Olympic kit
04
Feb '11
Sportlifestyle company PUMA announced that Cedella Marley, fashion designer and daughter of Jamaican reggae icon Bob Marley will design the Jamaican Track and Field team's Olympic, podium and ceremony wear for the London 2012 Olympic Games.

The designs will be worn by the entire team (men and women), including three-time Jamaican Olympic gold medallist, fastest man in the world and PUMA athlete Usain 'Lightning' Bolt. PUMA's partnership with Marley, the eldest daughter in the Jamaican family dynasty, underscores the brand's long-team commitment to the Caribbean nation, with its rich cultural heritage, global music contributions and its unparalleled dedication to Athletics.

“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. “It's not even a dream come true because it's something I never dreamed would be possible. I ran track in high school in Jamaica and I'm still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is unbelievable. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”

Staying true to PUMA's DNA of sportlifestyle, the collection will incorporate high tech fabrics and silhouettes engineered to enhance the performance of all the athletes. Taking inspiration from the vibrant colors and patterns of Jamaica as well as its African roots, Cedella Marley's unique designs are sure to make the world take notice in the Summer of 2012.

“I can't think of a better person to design our Olympic outfits than Cedella,” said Usain Bolt. “PUMA got that right...hooking up with a legendary Jamaican. She's a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It's going to be inspirational to run in London with that energy surrounding me.”

PUMA's Olympic wear will be accompanied by a complete lifestyle collection of apparel, which will be available at PUMA retail stores globally. A small capsule collection will be available with limited distribution in August 2011 to time for the IAAF 2011 World Championships, taking place in Korea.

“We'll go through a rigorous process of material selection and design to ensure the performance singlets, in particular, meet the needs of Jamaica's world-class athletes,” continued Marley. They have to fit and feel like a second skin. Afterall, I wouldn't want to be the one responsible for Bolt not finishing first.”

“Partnering with Cedella and the Marley family is a perfect fit for our brand,” said Antonio Bertone, Chief Marketing Officer for PUMA. “She embodies the fun, laid back nature of Jamaica and will bring an authenticity to the collection for the entire world to see in London 2012.”

Cedella Marley began designing clothes while she was on tour with Ziggy Marley and the
Melody Makers, a band comprised of her brothers and sisters. Her fashion brand, Catch A Fire, named after her father's first album, debuted in 2001 and encompasses a tailored bohemian style with vivid colors and prints. Her collections are available in upscale department stores throughout the United States. In addition to fashion design, Marley is a children's book author and the CEO of Tuff Gong International—the record label founded by father Bob Marley in 1965.


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search