Home / Knowledge / News / Fashion / Largest ever Pure attracts record number of buyers
Largest ever Pure attracts record number of buyers
18
Feb '11
International visitor numbers were up by 12% with more buyers from Europe and as far afield as Hong Kong, Australia, Japan and the USA.

In the past 2 years the number of visitors to Pure has increased by 50% while the size of the show in sqm has grown by 27%, demonstrating the ongoing interest in London as a must visit in the international buying calendar.

Pure London, Olympia was re-edited with the biggest selection of footwear and premium brands to date while Pure Spirit moved into Earls Court offering a dedicated young fashion event.This season saw over 1086 brands exhibiting across both shows with over 248 of these new to Pure.

Steve Newbold, Managing Director, Pure “The launch of Pure Spirit has been well received by the industry, it's the first time Pure has had a dedicated young fashion event. The vintage buses between Olympia and Earls Court worked incredibly well with strong crossover of buyers between the two shows. Co-locating with Pure Spirit for the first time was the dedicated menswear show Stitch which attracted many key retailers from the menswear industry. With so much on offer between the two venues buyers who came to the show stayed for longer, visiting for a second or even third day.”

A high level of UK buyers attended including Fenwick, Harrods, House of Fraser, Debenhams, Net a Porter, Brown Thomas,Liberty; as well as key independent retailers such as American Pie, Ark, Republic, Choice, Sunday Best and Psyche. International buyers included El Corte Ingles and Galeries Lafayette.

Geraldine Forin, Fashion Buyer at Galeries Lafayette, Paris. “We love the space and layout of Pure Spirit. It is really nice to see different young fashion brands. We love the Next Generation designers and brands, the show is very different to any other trade show we have been to before. We have seen lots of great UK designers and have been very inspired.”

“Pure Spirit has been fabulous, with so many good brands, we have found six new suppliers and bought solidly for two days. Next time I will plan in a full 3 days at the show it has been so worthwhile. Having a dedicated show for young fashion has been great, the catwalk show and seminars are really helpful, you feel at heart of the fashion industry here” Jo Edge, owner of Ark commented.

Pure will continue to look for new brands and create innovative ways to bring new buyers to the show. This season WGSN retail experts presented an in-depth forecast for Autumn Winter 11/12 on the contemporary stage at Pure London while the Next Generation section in Pure Spirit created a new platform for emerging designers to present their cutting-edge collections.

Mark Ashton of Concept Fashion which represents brands such as Ichi, TFNC, Little Mistress visited the show and commented “Pure Spirit was interesting. It actually reflected the high street and indie circuit as it is today. The brands that were showcasing are representative of most of the market share within the sector whether it be production or as their branded offer. There were a lot of brilliant new brands like Bgirl, Custo as well as staple brands that always do well such as Ruby Rocks. The crowds were Pure closed its doors on Tuesday night with a record breaking 22% increase in visitor numbers, compared to February 2010.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search