Home / Knowledge / News / Fashion / Mercedes-Benz Start Up to support new Canadian designers
Mercedes-Benz Start Up to support new Canadian designers
Jun '11
Mercedes-Benz Canada, and IMG, a global sports, fashion and media company, announced the launch of Mercedes-Benz Start Up. Produced in conjunction with LG Fashion Week Beauty by L'Oréal Paris, Mercedes-Benz Start Up is a new initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for less than five years.

By connecting these gifted individuals with an experienced panel of industry insiders, the program will mentor impressive Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. This unprecedented access to experts, combined with invaluable real-world practical experience, will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion.

Following the announcement, the Mercedes-Benz Start Up team will begin meeting with influential fashion media, buyers and educators in key Canadian markets to identify talented and ambitious designers that would qualify as suitable candidates.

All the submissions will be reviewed and evaluated by a panel of industry judges who will follow a list of specific criteria to ensure objectivity and fairness. From this pool of submissions, a total of 20 designers will be selected to advance to the next round: the semi-final competition.

In the first year, the semi-finals will be conducted in two provinces, but it will expand to include four provinces by the second year and beyond. This will ensure that Mercedes-Benz Start Up is truly a national program that is easily accessible to designers across the country.

The semi-finals will yield a total of four designers who will be invited to show their collections at the national final held during the official schedule of LG Fashion Week Beauty by L'Oréal Paris in October 2011. This will provide successful participants an invaluable opportunity to prominently showcase their designs on the runway to thousands of prominent industry representatives.

Following the national final, only one of the four semi-finalists will progress to the next stage of the Mercedes-Benz Start Up program. He or she will be rewarded with access to key industry mentors for a period of five months to help the chosen candidate prepare his or her debut solo show that will be presented as a highlight on the schedule at LG Fashion Week Beauty by L'Oréal Paris in March 2012.

"Mercedes-Benz has maintained an unquestionable link between the brand and leading edge design since the company invented the automobile over 125 years ago. In fact, many trendsetting and timeless Mercedes-Benz vehicles have inspired and created entirely new segments in the automotive industry," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "I am very impressed by the raw potential that exists here in Canada. Considering the ongoing emphasis we place on expressive design, it is only natural for our company to also help foster opportunities in an industry with similar core principles. By supporting emerging designers to broaden their overall scope through Mercedes-Benz Start Up, I am confident that we will be able to further strengthen the Canadian fashion industry and heighten its overall prominence and reputation on the world stage."

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search