Robert Triefus joins Italian brand Stone Island as CEO

Triefus will report to the board of directors of Sportswear Company, chaired by Carlo Rivetti.

“After a first phase during which the company has taken direct control of its most important markets while developing a strong direct-to-consumer culture, Robert will now be instrumental in driving the strategic development and resonance of the Stone Island brand worldwide, always capitalising on its unique roots,” said Remo Ruffini, chairman and CEO of Moncler.

“I am delighted that Robert will be joining the Stone Island family. I am convinced that his outstanding industry experience and deep knowledge of brand strategy, combined with the valuable contribution of the Stone Island team, will enable the brand to achieve its full potential. I look forward to working together to shape this next chapter of a brand with an extraordinary history and identity,” Carlo Rivetti, chairman of Sportswear Company, said.

Fibre2Fashion News Desk (RR)