Home / Knowledge / News / Fashion / Tangs retailer helps Taff set up Zhuang retail pop-up
Tangs retailer helps Taff set up Zhuang retail pop-up
06
Oct '16
Textile and Fashion Federation Singapore (Taff) has collaborated with Tangs, a local retailer, to establish Zhuang - Home of Singapore Designers, a retail pop-up supported by the Singapore Tourism Board and Epson Singapore. It brings fashion, art and technology together by showcasing local brands using the innovative projection mapping technology.

Zhuang innovatively uses high brightness and ultra-short throw technology for projection mapping which turns an irregularly shaped object into a display surface. Multi-disciplinary artist Daryl Goh has created Installation Lucid, an art installation, and design incorporating projection mapping for the pop-up. As part of the art installation, a rotating collection of outfits by local designers is projected onto a mannequin showcase, which will be updated regularly.

Established for a duration of seven months, the pop-up is located at Tangs at Tang Plaza in Singapore until April 2017. New brands will constantly be introduced to shoppers, while selected brands will be retained throughout its run.

“We are excited to work with Tangs and Taff to showcase projection mapping at a retail mall in Singapore. Through this partnership, we hope to showcase the various possibilities of 3D projection mapping technology and how it can be used to create an immersive and experiential experience for viewers. The collaboration is also part of our efforts to contribute towards the retail scene and support local designers in Singapore,” said Tan May Lin, general manager (sales), Epson Singapore.

In its introductory phase, Zhuang is hosting Singaporean apparel brands like Frontrow by Klarra, Mash Up, Revasseur and Ying The Label. The pop-up also features a series of award-winning lifestyle brands like Supermama, Desinere and Hinika by Jarrod Lim among others.

“With the support of the Singapore Tourism Board, Taff is able to showcase Singapore designers prominently on Orchard Road, at Tangs, one of Singapore's most iconic department stores. Taff is proud to be on the forefront of bringing fashion and technology together,” said Lynette Lee, CEO, Taff. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search