Home / Knowledge / News / Fashion / Tangs retailer helps Taff set up Zhuang retail pop-up
Tangs retailer helps Taff set up Zhuang retail pop-up
06
Oct '16
Textile and Fashion Federation Singapore (Taff) has collaborated with Tangs, a local retailer, to establish Zhuang - Home of Singapore Designers, a retail pop-up supported by the Singapore Tourism Board and Epson Singapore. It brings fashion, art and technology together by showcasing local brands using the innovative projection mapping technology.

Zhuang innovatively uses high brightness and ultra-short throw technology for projection mapping which turns an irregularly shaped object into a display surface. Multi-disciplinary artist Daryl Goh has created Installation Lucid, an art installation, and design incorporating projection mapping for the pop-up. As part of the art installation, a rotating collection of outfits by local designers is projected onto a mannequin showcase, which will be updated regularly.

Established for a duration of seven months, the pop-up is located at Tangs at Tang Plaza in Singapore until April 2017. New brands will constantly be introduced to shoppers, while selected brands will be retained throughout its run.

“We are excited to work with Tangs and Taff to showcase projection mapping at a retail mall in Singapore. Through this partnership, we hope to showcase the various possibilities of 3D projection mapping technology and how it can be used to create an immersive and experiential experience for viewers. The collaboration is also part of our efforts to contribute towards the retail scene and support local designers in Singapore,” said Tan May Lin, general manager (sales), Epson Singapore.

In its introductory phase, Zhuang is hosting Singaporean apparel brands like Frontrow by Klarra, Mash Up, Revasseur and Ying The Label. The pop-up also features a series of award-winning lifestyle brands like Supermama, Desinere and Hinika by Jarrod Lim among others.

“With the support of the Singapore Tourism Board, Taff is able to showcase Singapore designers prominently on Orchard Road, at Tangs, one of Singapore's most iconic department stores. Taff is proud to be on the forefront of bringing fashion and technology together,” said Lynette Lee, CEO, Taff. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search